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Study Shows Slight Slip in Bike Sales

Published December 21, 2009

BOULDER, CO (BRAIN)—A Leisure Trends study of cycling retail POS data shows sales of bicycles dropped slightly from September to October, while revenue from apparel, helmets and shoes increased marginally.

According to the data, complete bicycles accounted for 47 percent of total merchandise sales in October, compared with 51 percent in September, 52 percent in August and 51 percent in July.

Apparel, helmets and shoes made up 16 percent of sales in October, up from 14 percent in September and August and 15 percent in July.

Aftermarket parts and aftermarket accessories each represented 18 percent of the overall pie in October and September and 17 percent in August and July.

The figures do not include revenue from service or rentals.

Leisure Trends recently began tracking POS data from bicycle specialty stores, including brand and model share, category sales and growth and fastest growing brands and categories as part of its RetailTrak program. Reports are published monthly.

—Nicole Formosa

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