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Leisure Trends: IBD sales up in dollars, down in units in October

Published December 6, 2013

BOULDER, CO (BRAIN) — IBD merchandise sales gained 3 percent in October over the same period in 2012, hitting $175 million according to Leisure Trends Group’s RetailTrak IBD sales summary. Unit sales continued on a downward slide for the fifth straight month, dropping 4 percent to hit their lowest level since at least 2009.

Bicycle sales, however, were up 5 percent in both unit and dollars in October to reach $83 million, with most major categories seeing dollar gains — except for the 26-inch-wheeled mountain bike. This category’s sales were 15 percent lower than October 2012, coming in at $9 million for the month. 29er sales were up 2 percent and hit $14 million. 

Road bike sales were up 3 percent, making October one of only two months this category has grown so far in 2013. 

Apparel sales fell 7 percent to $9 million and apparel accessories dropped 10 percent to $5 million. Helmet sales rose 20 percent to reach $5 million for the month.

October 2013 vs. October 2012:  

  • All Bicycles: +5%
  • Road Bikes: +3%
  • Mountain Bikes: -3%
  • Transit/Fitness Bikes: +12%
  • Lifestyle/Leisure Bikes: +11%
  • Shoes: +5%
  • Apparel: -7%
  • Aftermarket Parts: +1%
  • Aftermarket Accessories: +2%

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