BRAIN Staff
All articles by BRAIN Staff
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced a version of its top-end road helmet, the Synthe, with MIPS technology.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes has hired Patrick Leslie as factory sales rep covering eastern Pennsylvania, New Jersey, Delaware and the Baltimore area.
VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales department.
SAN MATEO, Calif. (BRAIN) — GoPro's new HERO4 Session is the brand's smallest and lightest action camera yet.
INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.
SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and racks for skateboards and snowboards.
ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.
EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.
NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has launched its first road helmet to make use of the MIPS protection system.