BRAIN Staff

All articles by BRAIN Staff

October 23, 2014

BOULDER, Colo. (BRAIN) — The Outdoor Industry Association board of directors has chosen Steve Barker to be interim executive director while the organization begins a search for a permanent executive director, following the resignation of Frank Hugelmeyer last month.

Posted in Industry News
October 22, 2014

SCOTTS VALLEY, Calif. (BRAIN) — BRG added a Buy Local Now button to the Giro, Blackburn and Bell websites during Interbike last month. The program coordinated by SmartEtailing sends online shoppers to the brands' nearby retailers. 

Posted in Industry News
October 22, 2014

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing will begin shipping its new eccentric bottom brackets for use in PF30 or BB30 frames next month. The product allows conversion of PF30 frames to a single-speed setup.

Posted in New Products
October 22, 2014

SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.

The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales.

Posted in Industry News
October 22, 2014
Owner Safilo Group sees move as part of strategy to make Smith an international eyewear brand.

KETCHUM, Idaho (BRAIN) — Smith Optics is moving its product design operations from the brand's longtime home in Ketchum, Idaho, to a new design center in Portland, Oregon.

Posted in Industry News
October 22, 2014

PORTLAND, Ore. (BRAIN) — Sweetpea Bicycle, a Portland-based custom bike maker focused on women's bikes, is teaming up with Gladys Bikes, a retailer that specializes in serving women cyclists.

Posted in Retail News
October 21, 2014

CORTEZ, Colo. (BRAIN) — Osprey Packs, Inc., is making four cash grants through IMBA's "Let's Build Trails" program to support the growth of recreational mountain biking in the United States.

Posted in Industry News
October 21, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has launched a limited edition Team RWB Triad SLR and will auction one to benefit Team Red White and Blue, a team of U.S. veterans.

Posted in New Products
October 21, 2014

BLOOMINGTON, Minn. (BRAIN) — QBP has plans to open a second western warehouse to service California, Arizona, Nevada, Washington and Oregon.

Posted in Industry News
October 21, 2014

GRAND RAPIDS, Mich. (BRAIN) — Christophe de Margerie, the chief executive of French oil company Total, which also owned Hutchinson Tire, died Monday when a corporate plane crashed into a snow plough on a airport runway near Moscow prior to takeoff.

Posted in International

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