BRAIN Staff

All articles by BRAIN Staff

April 2, 2014

AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.

Posted in International
April 2, 2014

ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing. 

Posted in Industry News
April 2, 2014
Cannondale Trigger Carbon 2

WILTON, Conn. (BRAIN) — Cannondale is updating its Trigger and Jekyll "OverMountain" trail/enduro bikes for 2015 with 27.5-inch wheels, stiffer SuperMax Lefty forks and a new Fox Dyad rear shock tune.

Posted in New Products
April 2, 2014
Inventory, hot categories and more to be covered Thursday.

BOULDER, Colo. (BRAIN) — Market research group Leisure Trends will produce a free webinar on Thursday on retail trends in the IBD channel.

Posted in Retail News
April 1, 2014
Screen shot of one of the app's display options.

ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.

The new app can be found in the Google Play Store.

Posted in Product/Tech
April 1, 2014

BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.

Posted in Industry News
April 1, 2014
Evelyn Dong

FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7. 

Posted in International
April 1, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.

Posted in International
April 1, 2014
Mary Burke Q&A, winter weather woes, Taipei show coverage, and more in latest issue.

LAGUNA HILLS, Calif. (BRAIN) — An interview with former Trek executive Mary Burke, who is running for governor in Wisconsin, highlights the April 1 edition of Bicycle Retailer & Industry News, which is arriving in subscribers' mailboxes this week.

Posted in Industry News
April 1, 2014

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports sales were down nearly 6 percent last year, as the dynamic company wrestled with market changes across its categories.

Posted in Industry News

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