BRAIN Staff

All articles by BRAIN Staff

Easton-Bell Sports e-commerce system hacked

January 22, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports says its e-commerce vendor servers were affected by malware and that someone may have obtained personal data from customers who made purchases from the Easton-Bell Sports website in December.

The company said about 6,000 customers were affected.

Posted in Industry News

NYC Bike Expo moves to midtown location

January 22, 2014

NEW YORK (BRAIN) — The NYC Bike Expo has announced a new location for its May 16-17 event. The consumer show is being held at the 69th Regiment Armory on Lexington Avenue at 26th Street in midtown Manhattan.

Posted in Industry News

VP Components adopts MAP policy

January 22, 2014

SANTA BARBARA, Calif. (BRAIN) — VP Components has adopted a Minimum Advertised Price policy, the company announced Wednesday.  

Posted in Industry News

Portland Design Works names Mollenkopf sales manager

January 21, 2014

PORTLAND, Ore. (BRAIN) — Mark Mollenkopf has joined Portland Design Works as the accessory maker’s national sales manager.

Posted in Industry News

Blackburn seeks ‘Ranger’ brand ambassadors

January 21, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Blackburn is looking for adventure-minded cyclists to serve as brand ambassadors and chronicle their journeys in the company’s “Blackburn Rangers” program for 2014.

Posted in Industry News

Hydrapak expands Bay Area headquarters

January 21, 2014

OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.

Posted in Industry News

Landry's opening new store in Braintree

January 21, 2014

BRAINTREE, Mass. (BRAIN) — Massachusetts retail chain Landry’s Bicycles is expanding its business to five stores with a new location opening in Braintree this spring.

Posted in Retail News

Yeti shifts sponsorship from DH to enduro for 2014

January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.

Posted in International

Chamberlain joins GU as VP of marketing

January 21, 2014

BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.

Posted in Industry News

RockyMounts hires Verde for public relations

January 21, 2014

BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record. 

Posted in Industry News

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