Industry News

Editor's note: The following article appears in the December issue of Bicycle Retailer & Industry News. To subscribe to the magazine, click on the link at the upper right.

American brand tweaks business strategy to build on European success

By Matt Wiebe

Editor's note: The following article appears in the December issue of Bicycle Retailer & Industry News. To subscribe to the magazine, click on the link at the upper right.

By Nicole Formosa

Editor's note: The following article appears in the December issue of Bicycle Retailer & Industry News. To subscribe to the magazine, click on the link at the upper right.

By Nicole Formosa

TAICHUNG, Taiwan (BRAIN)—WTB will be producing identical rims, tires and wheels in four locations by the end of next year. The company currently produces products in China and Taiwan, and it's scouting locations and moving manufacturing equipment to Europe and the South Pacific.

KENT, WA (BRAIN)—Raleigh America will hold its annual sales meeting and 2013 dealer product launch in conjunction with Lifeboat Events’ DealerCamp next July in Park City, Utah.

LONG BEACH, CA (BRAIN)—Brian Keate invites cycling community members to get in touch with their inner Urban Cowboy when he holds the grand opening for his second bike shop, Long Beach Cyclery, on Saturday, Dec. 3. “We’ll have free tacos and beer, and I have a mechanical bull,” he said.

Tagged BRAIN News

COLORADO SPRINGS, CO (BRAIN)—The national governing body USA Cycling has made several rule changes for next year that may be of interest to retailers and suppliers who serve racers.

Tagged BRAIN News

TAICHUNG, Taiwan (BRAIN)—Ride On organizer Luca Conte expected 160 people to show up to the event Thursday morning, but turnout was nearly 200, with the line to pick up badges stretching into the Hotel One lobby. (For more coverage from Taichung, click on link to download the PDF newsletter.)

TAICHUNG, Taiwan (BRAIN)—Retailers will have an extra gear to sell on Shimano-equipped road bikes as soon as next summer as a cable-shifted 11-speed Dura-Ace group appears destined for the company's 2013 product line.

Tagged BRAIN News

LONG BEACH, CA (BRAIN)—Melissa Balmer is heading up a new website to showcase the female bike culture in Southern California while also encouraging more women to get on a bike. “We want to double the number of women riding bikes in So Cal by 2016,” she said.

Tagged Web/Internet

PALO ALTO, CA (BRAIN)—Suppliers are signing on to gain access to real-time sell-through and inventory data from Vendor-Link Cycling. Serfas and Cervélo will now be using the reporting service, joining Easton-Bell Sports, the first company that signed up for the service in October.

TALI CITY, Taiwan (BRAIN)—Construction is nearing the midpoint at Lezyne’s new 5,000-square-meter factory outside Taichung with a move-in date scheduled before the Taipei Cycle show in early March. (Click on the link above to download the Taichung Bike Week PDF newsletter.)

PORTSMOUTH, UK (BRAIN)—Online UK bike retailer Wiggle continues to expand its sales reach with the launch of its website in Russian and Chinese.

TORONTO, Ontario (BRAIN)—Stage-Race Distribution is the new exclusive distributor for Lake Cycling shoes in North America.

Tagged Distributor news

TAICHUNG, Taiwan—SRAM has put its plans to go public on the Nasdaq stock exchange on hold until at least next summer while it waits for volatility in the financial market to wane, Jeff Shupe, SRAM’s chief operating officer, said on Tuesday.

TAICHUNG, Taiwan (BRAIN)—Bigger and busier were two commonly heard sentiments as Taichung Bike Week kicked off Tuesday in three popular hotels along the industrial city’s bustling downtown strip. (Click on link above to download the PDF newsletter.)

MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference will tackle bike advocacy, digital marketing strategies and raising capital in a restrictive lending climate at next year’s event, April 17-19.

Tagged Tradeshows and conferences

SAN DIEGO, CA (BRAIN)—Fallbrook Technologies has teamed with Perfect Sport International (PSI) to meet increased demand for bikes equipped with the company’s NuVinci N360 CVP transmission and NuVinci Harmony drivetrain.

ROTORUA, New Zealand (BRAIN)—Enve Composites has picked up Wide Open Distributors as a distribution partner in New Zealand.

TORONTO, Ontario (BRAIN)—Cervélo will debut a new travel division next year through a collaboration with luxury cycling tour operator Butterfield & Robinson.

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