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Posted April 20, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer has opened online registration to retailers and designers for Outdoor Retailer Summer Market 2010, August 3-6, 2010, preceded by Open Air Demo on August 2.

Posted in North America Tagged Tradeshows and conferences
Posted April 20, 2010
FAIRFIELD, N.J. (BRAIN)—SGS Consumer Testing Services will now provide third-party testing of children's bicycle helmets, as now required by the Consumer Product Safety Commission.

Posted in North America
Posted April 20, 2010
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Posted in North America Tagged People
Posted April 20, 2010
CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

Posted in North America Tagged People
Posted April 20, 2010
PRAGUE, Czech Republic (BRAIN)—Specialized recently formed a subsidiary in the Czech Republic and has opened two new concept stores in Prague.

Specialized Czech, located just outside Prague, employs 35 people who handle sales, marketing, SBCU, retail services and finance and run the warehouse.
Posted in North America
Posted April 20, 2010
BY JASON NORMAN

SANTA ROSA, CA—The Italians call it “The Big Ride” or “The Big Endurance.” American promoters and industry types are calling it “The Next Big Thing.”

Posted in North America
Posted April 20, 2010
BY MARC SANI

LOS ANGELES, CA—What happens in China never stays in China—it reverberates worldwide. So concern over China’s rising labor rates and the stability of its currency, the yuan, has executives at companies big and small keeping a calculator close at hand.

Posted in International
Posted April 20, 2010
BY MATT WIEBE

HILTON HEAD, SC—The rental car business may be down but bike rentals are booming. Stores that cater to rental customers report an increase in business over the past five years as tourists increasingly embrace cycling to tour a city.

Posted in North America
Posted April 19, 2010
LAGUNA NIGUEL, CA (BRAIN)—Online retailer registration for DealerCamp is open, and Lifeboat Events is offering a chance for free lodging or an upgrade to a suite to retailers who sign up now.

Posted in North America
Posted April 19, 2010
STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger, the manufacturer of honey-based, natural energy foods, was recently named a "Colorado Company To Watch" award winner.

Posted in North America
Posted April 19, 2010
BEAVERTON, OR (BRAIN)—Yakima has named RideRep Group, based in Escondido, California, as sales agency for the Southern California, Arizona and Southern Nevada territories.

Posted in North America
Posted April 19, 2010
BOULDER, CO (BRAIN)—Bruno Maier, who joined the Bikes Belong staff in June 2009 as membership and development director, has been promoted to vice president.
Posted in North America Tagged People
Posted April 19, 2010
MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 16, 2010
Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter.
Posted in North America
Posted April 16, 2010
MONTEREY, CA (BRAIN)—There was plenty of new eye candy to drool over at the SRAM booth at Sea Otter on Friday as the component maker unveiled its latest and greatest to the public.

Posted in North America Tagged Events
Posted April 16, 2010
EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories.
Posted in North America Tagged Awards
Posted April 16, 2010
MILL VALLEY, CA (BRAIN)—Alienation BMX is offering some special deals to its retailers.

Place an order over $200 anytime before Friday, May 14, 2010 and you will earn credit on your next order.

Here are the details:

Posted in North America
Posted April 16, 2010
EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

Posted in North America Tagged People
Posted April 15, 2010
MONTEREY, CA (BRAIN)—Trek’s John Burke and Specialized’s Mike Sinyard shared the podium at the Bicycle Leadership Conference yesterday morning and rallied the industry behind them to raise a whopping $573,000 for the IMBA Public Lands Initiative.

Posted in North America Tagged Events
Posted April 15, 2010
Hydrapak's Matt Patterson finds some downtime to stretch out and read the Sea Otter Event & Gear Guide (produced by BRAIN). Click on link to see more photos from Sea Otter in the PDF newsletter.
Posted in North America

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