Industry News

WATERLOO, WI (BRAIN) Jan 31, 11:00 MT— Trek Bicycle said Tuesday that it will pull out of the Eurobike trade show this year in lieu of hosting its own retailer-focused Trek World Europe in mid-July in Frankfurt, Germany.

DUARTE, CA (BRAIN) Jan 30, 17:17 MT—Dahon North America has released a revised pricing structure that lowers the dealer cost and suggested retail on seven models. The price reductions are by about 15 percent.

ETRA announces new staff for Danish, French members • Polar Bottle expands sales and production staff • Greenville to host Para-Cycling worlds • Lezyne sponsors Specialized-lululemon team • Litespeed-sponsored athlete to ride two continents for cause

LAGUNA NIGUEL, CA (BRAIN) Jan 30, 17:01 MT— Cycling Sports Group, the Dorel Industries division that oversees Cannondale, Schwinn, GT, Sugoi and Mongoose, has confirmed it will display at the 2012 PressCamp and DealerCamp.

Tagged PressCamp

HUTTWIL, Switzerland (BRAIN) Jan 30, 12:32 MT—EGS Investment has acquired

Tagged Mergers & Acquisitions

Outdoor University retail webinars offered Tuesday and Thursday • Indian bike trade show planned for next month • Western Spirit adds two new employees • First Solar sponsors Chipotle development squad • GU releases Roctane energy drink


BOULDER, CO (BRAIN) Jan 27, 14:18 MT — Slipstream Sports, the company behind the Garmin-Barracuda pro men's team, is partnering with another squad to present a women's pro team for 2012.

Tagged Racing & Sponsorship

Ironman champ Alexander signs with Louis Garneau • BTI to distribute Fyxation urban parts and accessories • Tour of Utah releases new logo • Orange bike factory film premiers Monday in London

Tagged Racing & Sponsorship

WASHINGTON, D.C. (BRAIN) Jan 27, 09:56 MT— The League of American Bicyclists and America Bikes sent a call to action to members Friday requesting that they ask their representatives to help preserve funding for biking and walking.

Tagged Advocacy/Non-profits

DENIA, Spain (BRAIN) Jan 27, 09:16 MT—Tour de France winner Cadel Evans and his teammates will be using Gates belt-drive bikes this season — not in competition, but around town at least.

Tagged Racing & Sponsorship

HONG KONG (BRAIN) Jan 26, 16:21 MT—Pryde Group, the parent company of Neil Pryde bikes, announced this week its acquisition of Imagine Surf, a player in the stand-up-paddle industry.

Tagged Mergers & Acquisitions

Volkswagen partners with Bikes Belong • Winter Teva Games to feature freeride bike events • Jett/Declare Custom appoints four new reps • Tioga sponsors USA Cycling's BMX junior development camps

SAN JUAN CAPISTRANO, CA (BRAIN) Jan 26, 10:53 MT—Registration has opened for Interbike's IBD Summit, to be held at April 17-20 in Monterey, California, in conjunction with the Sea Otter Classic.

Tagged Tradeshows and conferences

MORGAN HILL, CA (BRAIN) Jan 26, 10:45 MT—Specialized USA is raising its shipping rates 5 percent due to its carriers raising their rates, the company told its dealers this week.

Seattle Bike Supply Big Bike Book arriving at dealers • Zym celebrates fifth anniversary, 200 percent growth • VDO Cyclocomputers now carried by distributors

Dear Readers,

There’s been some confusion among our readers about recent changes to our website, so I wanted to let you know what we’re doing and what we’re planning.

Since my office is located in Boulder at 5,300 feet, let me give you a view from on high.

Tagged BRAIN News

Bikes Belong names Rivera VP of government relations • ExpoCycle returns to Toronto • Shark offers Clean Bottle $60,000 investment • Spy names new bike/multisport reps

Registration opens for DealerCamp • Champion System adds presence in the West • Chase BMX sponsors junior development program • Kinetic Koffee promotes Brannon to general manager

WASHINGTON, D.C.

Tagged Advocacy/Non-profits

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