SANTA ANA, CA (BRAIN)—Cygolite is revealing a new look for 2010.
Over the last three years Cygolite has developed brighter, smaller and more advanced high-brightness LED lighting systems than in the past.
BOULDER, CO (BRAIN)—Bikes Belong has moved its headquarters into a much larger office space a few blocks down the street from its old office to better accommodate its growing staff.
WATERLOO, WI (BRAIN)—Mark Pippin has decided to leave SRAM as its product manager for new business market and join Trek. Pippin had been with SRAM for more than seven years.
SANTA FE, NM (BRAIN)—BTI has inked an exclusive deal with De Marchi to distribute the manufacturer's apparel for 2010.
CENTRAL ISLIP, NY (BRAIN)—Iron Horse Bicycle Company may have been auctioned off in bankruptcy court, but the controversy surrounding the company’s demise continues to mount.
DOWNIEVILLE, CA (BRAIN)—Epic riding, great eats, cool product—it all came together last weekend as the best mountain bikers in the world along with more than 30 exhibitors descended on Northern California’s Downieville Classic.
And once again, the resounding chorus echoed overwhelmingly positive vibes.
CHAPEL HILL, NC (BRAIN)—If you’ve been to any bicycle forum lately you’ve probably read about some Bike Nashbar customers being exposed to credit card fraud.
BAD NAUHEIM, Germany (BRAIN)—Oliver Arroyo has been hired as technical service manager at JD Europe.
Growth Cycle president Ray Keener is working retail this summer: one day a week at the Bicycle Village Boulder store, one of a five-store chain in Denver, Boulder and Colorado Springs.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has established its 68th chapter in Ladysmith, Wisconsin in conjunction with the Ladysmith-Hawkins School District. The Trips for Kids Ladysmith Chapter will serve the district's disadvantaged youth.
RANCHO PALOS VERDES, CA (BRAIN)—Electric bike maker eZee will now make a stronger push in the United States, with its own subsidiary and two new Southern California “flagship” stores launching in September.
VANCOUVER, British Columbia (BRAIN)—Norco has upped its financial commitment to advocacy by pledging C$1 toward local and international bike projects for every adult bike sold each year.
MONTREAL, Quebec (BRAIN)—Dorel Industries purchase of Iron Horse Bicycle Company for $5.2 million "brings depth to our mountain bike offerings," according to Robert Baird, president of Dorel's Recreational/Leisure segment.
Dorel already owns Cannondale, GT, Mongoose and Schwinn brands.
SALT LAKE CITY, UT (BRAIN)—Kim Peterson is ready to leave this 200,000-square-foot warehouse that’s been Specialized’s distribution backbone in the West. But he still has a few more months to wait.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Outdoor Retailer Summer Market trade show will feature a Bikeshare Program, presented by Swobo.
SALT LAKE CITY, UT (BRAIN)—3point5, Inc., the parent of 3point5.com (the online campus for retail sales people) is changing its name to SwarmBuilder, Inc. and launching a new corporate site, SwarmBuilder.com.
VANCOUVER, British Columbia (BRAIN)—Norco Bikes’ 2010 line-up reflects the growing trend toward sustainability and commuting with a new lifestyle series and an updated line of urban bikes.
SNOWBIRD, UT (BRAIN)—Ask John Thompson, Specialized’s national sales manager, how the economy is affecting business and he laughs. It’s all about the weather, Thompson said during a brief break over lunch during the company's Dealer Event.
BOULDER, CO (BRAIN)—Felix Magowan was cleaning out his office Tuesday ending a 22-year career at VeloNews, a struggling magazine he and two others bought in 1988. They ultimately transformed it into one of the dominant cycling news magazines in the world.