SAN CARLOS, CA (BRAIN)—Syncros Applied Technologies has added an e-commerce function to its Web site that allows consumers to purchase Syncros components online. The sale is then credited to and product fulfilled by independent bicycle dealers.
HOLLIDAYSBURG, PA (BRAIN)—A judge has upheld the validity of two release waivers signed by a woman severely injured four years ago in the Tour de ‘Toona. By signing the she acknowledged the inherent dangers of bicycle racing.
MISSOULA, MT (BRAIN)—Adventure Cycling Association—North America's largest cycling membership organization—was recently presented with a $10,000 check from Recreational Equipment at Adventure Cycling's headquarters in Missoula, Montana.
ELKTON, MD (BRAIN)—Quality Bicycle Products has begun distribution of Gore’s low-friction shift and brake cable systems to retailers.
CHICAGO, IL (BRAIN)—Unprecedented legal bills has forced the Bicycle Products Supplier Association to impose an additional assessment fee on its 83 members as part of its annual dues structure.
"This is the song? I've never heard of it. Kind of cool, but standard, ghoulish behavior."
The message came down loud and clear a couple days ago: Don't mess with Lance's bike!
One of the two men arrested in connection with the Tour of California theft of Lance's $10,000 TT bike is headed to California state prison for three years.
IRVINE, CA (BRAIN)—Shimano NA has created a new Retail Services Department with a focus on addressing and improving every aspect of the company’s service support to dealers in North America.
Shimano NA’s Penina Bush, who was vice president, will lead the cycle division’s new department.
SUN VALLEY, ID (BRAIN)—If new product shown at Press Camp this week is any indicator of what’s to come in 2010, the industry will add value-driven, and in some cases, lower priced product, to their line-ups in response to a down shift in consumer spending amid the U.S. recession.
ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.
It was such a success that the company is expanding from two to three cities for 2010.
SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.
MENDHAM, NJ (BRAIN)—Van Dessel Sports has opened a storefront in its hometown to develop its brand and showcase the entire breadth of its line.
WILMINGTON, MA (BRAIN)—Pedro’s is implementing several steps in a restructuring effort in Europe, beginning with the opening of a new European customer support center in Lausanne, Switzerland on July 1, which will service the needs of Pedro’s European distributor base.
SUN VALLEY, ID (BRAIN)—Scott USA aims to increase its presence in the market in 2010 with the addition of several price point bikes, the expansion of its apparel and accessories offerings and the development of a new line of running shoes.
Here at the BRAIN Blog (click on link), you don't need a warrant to come in, just a little sense of adventure and a basic understanding of the English language. Actually, ignore the latter, you can just look at the pictures if you'd like.
NEWBURY PARK, CA (BRAIN)—Reuben Hernandez has joined Giant Bicycle as its new merchandising manager. He will continue the development and growth of Giant’s retailing program. Hernandez replaces Holly Wiese, former retail development and merchandising manager.
VERDI, NV (BRAIN)—Sinclair Imports has entered into a long-term agreement with Argon 18 to exclusively distribute the Montreal-based high-end road brand in the United States. Argon 18, established in 1989, previously sold direct to U.S. retailers.
WASHINGTON, D.C. (BRAIN)—It might have only been the first stage of what could be a long race to finalize the next transportation bill, but Monday's unveiling of the Surface Transportation Authorization Act of 2009 by Rep. Jim Oberstar (D-MN) was a promising start for the future of federal bike project funding.
"My bike speed is similar to my Ironman days—and there's a reason for that. Strength helps cardio. In the last decade, I started to try to keep my strength up. As you get older, the fall-off in strength is greater than the decline in VO2 max [oxygen uptake]—unless you fight it."