Industry News

Shimano's Dustin Brady and Giant Bicycle needs your help in raising money to support Young Survival Coalition, the premier non-profit organization dedicated to providing support and education to young women affected by breast cancer.

SALT LAKE CITY, UT (BRAIN)—The annual Outdoor Retailer trade show kicks off today with a host of outdoor and bike related brands.

Tagged Tradeshows and conferences

LAGUNA HILLS, CA (BRAIN)—Dean Severson has joined the BRAIN team as the magazine’s creative director.

Tagged BRAIN News

VISTA, CA (BRAIN)—K2 Sports has named Shawn O’Shea to the newly created position of director of apparel for its Zoot Sports division.

Tagged People

GREENVILLE, SC­­­­ (BRAIN)—Hincapie Sportswear has hired Josh Feazell as retail sales representative for the brand in Pennsylvania, Maryland, Virginia, West Virginia and the District of Columbia.

Tagged People

WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Jay Romasco in the newly created role of vice president of sales. He will be directing both domestic and international sales efforts at Tifosi.

Tagged People

LES DEUX ALPES, France (BRAIN)—GT unveiled a new strategy aimed at revitalizing the once influential brand to nearly 50 international journalists last week in Les Deux Alpes, a quaint ski resort town in the heart of the French Alps.

Tagged Events

DEER VALLEY, UT (BRAIN)—Tracy Player, a category manager for Cambria Bicycle Outfitter, and Vern Ward, owner of Bob’s Bicycles in Boise, Idaho, gave DealerCamp’s inaugural event an enthusiastic A+.

Tagged Events


When talking to Performance Bicycle chief executive officer Jim Thompson about new retail stores it has opened over the last year, the word “demystify” comes up often.


TAIPEI, Taiwan—Most major Taiwan bicycle manufacturers appear to support a new trade agreement between the island nation and China. Beginning next year, as the agreement starts to ratchet down duties, it could open the door for more high-end exports into the world’s largest domestic market.


NEWTON, MA ( BRAIN ) —BMC USA has hired Gary Thornton. He will serve dealers on the east coast from the Washington D.C. beltway north to the Canadian border.

Tagged People

NEWBURY PARK, CA (BRAIN)—Roger Gauvin is heading up customer and new product development at Tag Industries, a product design and manufacturing firm that supplies OEM product to many of the top brands in the industry.

Tagged People

The September issue might be all filled up, but there's an open slate for the mighty swinging October issue when it comes to product review.

All Mr. October needs is product info (anything non complete or frame), high res image, suggested retail price and company contact info.

Tagged BRAIN News

DEER VALLEY, UT (BRAIN)—A mid-afternoon thunderstorm Thursday drenched exhibitors as they unhooked trailers, set up tents and assembled bikes in preparation for this morning’s kick off of DealerCamp.

Tagged Events

VISTA, CA (BRAIN)—Travis Vance has joined Electra Bicycle Company as its director of IT. Vance brings to Electra more than 15 years of relevant experience in the IT/operations industry.

WHISTLER, British Columbia (BRAIN)—T2R Distributors, trading as Commencal-Canada, is a new company set up specifically to distribute Commencal Bikes in Canada.

Tagged Distributor news

BERKELEY, CA (BRAIN)—Matt Fritzinger, the founder of the Northern California High School Cycling League, commences his new position as executive director of the National Interscholastic Cycling Association on August 1.

Tagged People

SARASOTA, FL (BRAIN)—Fulcrum Wheels srl is establishing a North American branch and has hired Ty Daugherty to head it as general manager. Daugherty will manage OE and aftermarket sales of the Fulcrum brand in the U.S. and Canada going forward.

DEER VALLEY, UT (BRAIN)—If DealerCamp, which kicks off tonight with a 6 p.m. reception, is half-way successful, Chance Regina, Blue Competition Cycles’ sales and marketing manager, promises to be back next year.

Tagged Events


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