BY NICOLE FORMOSA
BURNABY, British Columbia—Custom apparel may not be the flashiest category in the industry, but it is a growing one and without a clear leader many companies are clamoring to capture a bigger piece of the pie.
LEXINGTON, MA (BRAIN)—The Mass BikePike Tour, a bicycle tour in Massachusetts, is now accepting registrations for its four-day event to take place August 5 - 8, 2010.
SAN CLEMENTE, CA (BRAIN)—Bike Magazine was awarded its third Maggie in two years at the Western Publishing Association’s (WPA) 59th Annual Maggie Awards, in recognition of the outstanding photography sequence in the December 2009 feature story, “Enter the Thaw.”
TORONTO, Ontario (BRAIN)—Toronto city council has voted to guarantee a $4.8 million startup loan for a bike rental company, if the firm can first generate 1,000 subscribers and private sponsorship support, according to CBC News.
SEATTLE, WA (BRAIN)—Industry veteran Ric Hjertberg has entered into the wheel market once again, launching Mad Fiber.
Hjertberg was the founder of Wheelsmith and Wheel Fanatyk. He was also the new technology manager at Full Speed Ahead.
LOS ANGELES, CA (BRAIN)—The Tour of California kicks off Sunday in Nevada City and many of the biggest names in cycling will be competing including Lance Armstrong and Levi Leipheimer.
NASHVILLE, TN (BRAIN)—Mike Gardner’s local online bicycle distribution business was spared the flooding that caused destruction across Tennessee. Because he feels so fortunate, Gardner wants to give back.
VAN NUYS, CA (BRAIN)—Daily order writing and OEM business for Easton Bell Sports’ cycling brands is starting to pick up after a challenging 2009, Paul Harrington, chief executive officer of Easton Bell Sports, said on Monday.
SAN JOSE, CA (BRAIN)—An up and coming player in the POS market, MerchantOS, has just signed up its 600th retail location.
CHULA VISTA, CA (BRAIN)—The BMX Hall of Fame is now accepting nomination applications for individuals to be considered for the class of 2010.
The new NBDA/Growth Cycle retailer training partnership is looking for feedback on your in-store training experiences. This survey takes literally 90 seconds, please fill it out by clicking on link, it will help you get better staff training in 2011.
PETALUMA, CA (BRAIN)—CamelBak Products LLC has lost a case that sought to reclassify hydration packs imported from the Philippines in 2003 as "insulated food or beverage bags" that would have lowered duties more than 10 percent for the company.
WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired a former Nike general manager, Paul Fidrych, as its chief marketing officer.
The new CMO role has been created to expand the company’s marketing support for its powered sports, off-road and mountain bike business.
The world's first iPhone and iPad downhill mountain biking game called Steve Peat Downhill Mountain Biking is set to be released June 2010. UK-based iPhone app developer Apposing of Liverpool is putting it out. Click on link for their site.
WASHINGTON, D.C. (BRAIN)—Bolstered by a $25,000 grant from Clif Bar, the Alliance for Biking & Walking is playing a key role in a national effort to replace short car trips with bike travel.
WHISTLER, British Columbia (BRAIN)—Area riders are tuning their bikes and getting out their gear as the Whistler Mountain Bike Park opens for daily operations Saturday, May 15 with 16 trails and two skills centers to feed their adrenaline lust.
SUN VALLEY, ID (BRAIN)—Scott Bicycles has added a sixth vehicle to its National Demo Program to service the Rockies.
BELLINGHAM, WA (BRAIN)—The community driven Freehub Magazine finished its first year on the Web, and now has moved into the print realm with its April issue.
WESTPORT, CT (BRAIN)—First quarter revenue soared almost 63 percent for Fox Racing Shox due in part to strong sales of mountain biking product, according to earnings figures reported Monday by the company’s parent, Compass Diversified Holdings.
"It's our first step and we're really excited about it. When they went in, people just naturally gravitated to them. It may attract more people to cycling so it will help us meet our sustainability goals."