SAN DIEGO, CA (BRAIN)—BBPR, the San Diego based PR consultancy, is introducing the Lifestyle Communications Audit (LCA)—a review process aimed at helping action sports brands evaluate their communications programs and potentially realize new opportunities that take advantage of existing assets.
DURANGO, CO (BRAIN)—Two of the outdoor industry’s best-recognized and successful public relations agencies, Verde PR & Consulting and Base Camp Communications, have merged. The new firm will retain the name Verde PR & Consulting.
WATERTOWN, MA (BRAIN)—Do you wonder what it takes to design a new bike? How are design decisions made? That and more will be published on Seven Cycle’s blog, www.sevencyclescollaborative.com.
LEXINGTON, SC (BRAIN)—The Hawley Company purchasing director Dave Carson is leaving the company at the end of the month and will move back to the Seattle area.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Tom Cox as director of sales and operations.
RALEIGH, NC (BRAIN)—William Sherod (WS) Smith, a retired sales rep who serviced territories in North Carolina for many different companies, passed away on November 20 of complications from ALS, or Lou Gehrig’s Disease. He was 69.
BY NICOLE FORMOSA
SAN JOSE, CA—In the four years since Look Cycle left Veltec to form its own U.S. subsidiary, the French manufacturer has more than doubled the size of its business in the states and increased its dealer base by 30 to 40 percent.
BY MATT WIEBE
PHILADELPHIA, PA—As bicycle suppliers tallied their inventory at the end of September, they found overall inventory was 39 percent higher than a year ago and shipments to retailers had dropped 9 percent.
BY JASON NORMAN
SEYMOUR, CT—While lawmakers are busy working on health care reforms in Washington, D.C., suppliers and retailers are also busy—trying to figure out the best way to give their employees quality medical benefits while eyeing the bottom line.
LAGUNA HILLS, CA (BRAIN)—Sportiva Importare USA has reached a long term distribution agreement with the Italian bike brand Viner.
Viner bikes was established in 1947. Since then the company has been hand producing a range of high level frames in its factory in Pistoia, Tuscany.
OKLAHOMA CITY, OK (BRAIN)—Coalition has hired Matt Colisch as its team manager.
MARICOPA, AZ (BRAIN)—Starting in 2010, industry veteran Rich Vitiello will be in charge of all OEM and aftermarket sales worldwide for Funn MTB products.
SCOTTS VALLEY, CA (BRAIN)—Easton Cycling has made significant investments in new talent and infrastructure in an effort to grow leadership in the wheel and components market.
LAGUNA BEACH, CA (BRAIN)—Crank Brothers is suing Easton-Bell Sports claiming that certain Blackburn compact manual air pumps infringe on the 529 patent.
The 529 patent covers compact manual air pumps that have selectable high volume and high-pressure modes.
BRAIN wishes you and yours a Happy Thanksgiving!!!
BRAIN's offices will be closed Friday, November 27.
Regular news will resume on Monday, November 30.
REYNOLDSBURG, OH (BRAIN)—Kenda USA has hired Ben Anderson as its new national bicycle sales manager and director of MTN product development.
OLNEY, IL (BRAIN)—Vaude U.S. distributor Magura Direct said the company has received the Focus Open 2009 International Design Award in Silver for its innovative Mobile Solar Power Charger [Solar].
BANGOR, ME (BRAIN)—The Light Electric Vehicle Association (LEVA) has set the following dates and locations for their networking dinners:
Not your typical post ride banter. Or maybe it is. Click on link.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components University (SBCU) has just launched a Retail Masters Class, coauthored with The Friedman Group.