Industry News

LEVIS, Quebec (BRAIN)—BionX, the Canadian designer and manufacturer of proportional assistance system for bicycles, has partnered with Lambert for exclusive distribution of BionX products in Canada.

Tagged Distributor news

WASHINGTON, DC (BRAIN)—Imports of bicycles through September total 11.624 million units, down 2.093 million units over last year, according to the U. S. Department of Commerce import data released this week. Imports of 700c road and hybrid bikes bucked the trend, increasing 10 percent.

Tagged Earnings/Financial Reports

CENTERVILLE, OH (BRAIN)—Industry veteran Reed Pike starts Wednesday as brand manager of Huffy Bicycles.

Tagged People

MINNEAPOLIS, MN (BRAIN)—As U.S.

OKLAHOMA CITY, OK (BRAIN)—Geax has launched a new Web site, while offering for free for download the MTB movie "What's Next?" a film directed by the U.S. rider Aaron LaRoque,
a tribute to up and coming riders, sponsored by Geax and available in iPhone and HD versions.

Tagged Web/Internet

MISSOULA, MT (BRAIN)—Adventure Cycling Association—North America's largest membership cycling organization—reported strong income numbers for FY09 (ending September 30) with overall growth in its membership, sales, development and tours' programs.

NEW YORK, NY (BRAIN)—A New York judge has awarded cycling author Julie Harrell more than $65,000 in attorneys' fees stemming from a copyright lawsuit she won earlier this year against Cycle Publishing.

LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" (www.frameforum.org) has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.

Tagged Web/Internet

SAN RAFAEL, CA (BRAIN)—For the second year, Ellsworth Handcrafted Bicycles is sponsoring a trade-in program to help Trips for Kids (TFK) fund more mountain bike rides for disadvantaged youth around the world.

Tagged Advocacy/Non-profits

STEAMBOAT SPRINGS, CO (BRAIN)—Trek Distribution is now making available Honey Stinger products to all of its retailers.

Tagged Distributor news

RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. on Saturday, December 5.

Tagged Events

GARDEN CITY, ID (BRAIN)—Hippie-Tech now offers full factory-authorized Fox fork service to its offerings to retailers, after a six-year absence.

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Tagged Consumer Expos and Rides / Sea Otter Classic

SOQUEL, CA (BRAIN)—Steve Smith, the guy behind Swobo’s popular blog, "How to Avoid the Bummer Life," left Swobo to create his own blog and hopefully make a go of it selling ads to companies interested in his audience of culturally rich cyclists.

Tagged People

BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.

Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.

Tagged People

WATSONVILLE, CA (BRAIN)—Revenue was down 14.8 percent at Fox Racing Shox for the third quarter of the year as both OEM and aftermarket sales dropped in the weak economy.

Tagged Earnings/Financial Reports

“Freds are men and women like me. We love riding our bikes, watching professional cycling, buying new bikes, clothes and gadgets for cycling. We aren’t always going to be the first to finish a race or get to the top of a hill, but we’re always going to look good doing it!”

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Tagged Consumer Expos and Rides / Sea Otter Classic

South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.

Tagged People

VANCOUVER, British Columbia (BRAIN)—Canada’s Mountain Equipment Co-op expects to move about 5,000 mid-level road, mountain and urban bikes in the first year selling its new bike line, according to Tim McDermott, bike product manager for MEC.

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