BLOOMINGTON, MN (BRAIN)—Salsa Cycles gave dealers attending Frostbike last weekend an early peak at its rebranding effort, showing updated products and designs that reflect its new Adventure By Bike slogan.
PHOENIX, AZ (BRAIN)—Bicycle Retailer & Industry News editors will find out how retailers fare in this year-round cycling market on the magazine’s Phoenix Dealer Tour that kicks off today.
VALENCIA, CA (BRAIN)—H3 Publications has decided to sit on the sidelines right now and not publish Tri magazine as they intended to originally do in May.
“I pulled the plug,” said Dave House, owner of H3 Publications. “It just got way too political.”
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Chris Gould as retail sales representative for the brand in Las Vegas, NV; Arizona; New Mexico and El Paso, TX.
BLOOMINGTON, MN (BRAIN)—With the lessons learned from a challenging 2009 still fresh on the mind, the mood among retailers and vendors gathered at Frostbike over the weekend was nonetheless one of optimism heading into the 2010 selling season.
INDIANAPOLIS, IN (BRAIN)—Blue Moon beer will be flowing at the Shimano North American Handmade Bicycle Show this year, but several other sponsors have come to the show too, which in its sixth annual edition is enjoying the most successful year to date.
Web editor Jason Norman needs retailers help for a story. Jason's looking to hear from retailers who use iPhone/Smartphone apps to help them with their day-to-day business. What are your favorites? What apps couldn't you live without?
MILL VALLEY, CA (BRAIN)—Hotlines Europe has partnered with WTB performance products, further enhancing Hotlines portfolio of brands. This exclusive distribution will be for the UK and Ireland.
New Yorkers, can't make it to next week's (Feb. 26-28) North American Handmade Bike Show in Richmond, Virginia?
CARLSTADT, NJ (BRAIN)—Action Bicycle, the northeast's largest distributor, has confirmed the addition of three of the nation's top bicycle advocacy groups to its 2010 Open House Expo.
VISTA, CA (BRAIN)—Electra Bicycle Co. has partnered with LeSaint Logistics to provide warehousing, inventory and real-time shipping control, management and reporting.
NEW YORK, NY (BRAIN)—Lou Mazzante has been named editor of Mountain Bike magazine.
Mazzante replaces Jasen Thorpe, who is establishing a media and marketing services agency and will continue as an independent sales representative for Rodale’s cycling titles.
COLUMBIA, SC (BRAIN)—A U.S. Federal Court judge has approved a nearly $5 million settlement in the case of a distracted driver who allegedly was using a cell phone when she struck and killed two bicyclists three years ago in Lancaster County, South Carolina.
BOULDER, CO (BRAIN)—The new Selling Cycling DVD and Owner's Guide is on its way to bike retailers in seven countries. The 2010 program includes The 71% Solution, a new 15-minute video and online module that shows how to sell to the 164 million U.S. non-enthusiasts who want to ride a bike more often.
LAGUNA NIGUEL, CA (BRAIN)—Early interest in DealerCamp has been strong, according to the event organizer, Lifeboat Events.
CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).
With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.
CORTEZ, CO (BRAIN)—Osprey Packs has hired two marketing agencies to spread the word about its packs and the stories behind the 35-plus-year old company—JAM Media Collective and Under Solen Media.
NORTH VANCOUVER, British Columbia (BRAIN)—Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company’s new agency of record.
LOS ANGELES, CA (BRAIN)—Specific route details for the 2010 Amgen Tour of California professional cycling race have been revealed through a progression of daily video posts highlighting each of the race’s eight stages.
On February 4 The New England Colavita Racing Team and Wheelworks hosted "Bike Aid For Haiti," an event to raise funds for Haiti following the devastating earthquake that occurred on January 12. One Hundred percent of the proceeds have been sent to Partners In Health and