Industry News

BETHEL, CT (BRAIN)—Cannondale and GT have signed on to become the bike sponsors for the Highland Mountain Bike Park in Northfield, New Hampshire, in 2011 and 2012.

GENT, Belgium (BRAIN)—The European Two-Wheelers’ Association, known as ETRA, will submit a report to the European Commission in the first half of 2011 outlining a strategy for a low carbon economy by 2050, including incorporating the use of bicycles as part of a clean transport system.

TAIPEI, TAIWAN (BRAIN)—Revenue for Taiwan’s top two manufacturers rose in November, putting both Giant and Merida on track for double digit growth in 2010, according to numbers released on the Taiwan Stock Exchange.

Tagged Earnings/Financial Reports

PORTSMOUTH, U.K. (BRAIN)—A Team Wiggle rider got an early Christmas present this year when the organizer of the 2012 Olympic mountain bike course came calling looking for a test rider.

Longmeadow, MA (BRAIN)— New England Specialty Sports Inc., a newly formed sales agency, will represent Shimano Cycling and Pearl Izumi in six New England states.

CERRITOS, CA (BRAIN)—Intense BMX, Sinz and THE have signed a deal to supply frames and components to Australia’s top BMX professionals in 2011.

SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.

Tagged Tradeshows and conferences

MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.

AIGLE, Switzerland (BRAIN)— The UCI provided some clarity this week into the cost and timeframe associated with a new preproduction approval process for frame and fork concepts.

Tagged Racing & Sponsorship

BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.

Tagged BRAIN News

MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.

Tagged Advocacy/Non-profits

LAGUNA BEACH, CA (BRAIN)—The Dreambikes program came about as a way for Crankbrothers to display its new line of components and demonstrate a new visual paradigm for the mountain bike.

Tagged Advocacy/Non-profits

CORTEZ, CO (BRAIN)—Osprey Packs has received Men’s Journal magazine’s 2010 Gear of the Year award for its Raptor 10 mountain biking hydration pack. It is featured in the current Gear of the Year special issue, available on newsstands now.

Tagged Awards

BATAVIA, IL (BRAIN)—Sigma USA will be moving to a new location approximately three miles from its current suburban Chicago location. The new building located in St Charles, Illinois is a larger, newer and more energy efficient facility.

“I love this town. But what they need to do is create a moratorium on the sign rules for Christmas, as long as the signs are related to the holidays. Then get everyone to put up lights and decorate and attract people to the city to look at how beautiful it is.”

SAN RAFAEL, CA (BRAIN)—The President's Council on Fitness, Sports & Nutrition (PCFSN) has chosen Marilyn Price to receive a 2010 PCFSN Community Leadership Award.

Tagged Awards

IRVINE, CA (BRAIN)—Shimano plans to revise its distributor and retail pricing for aftermarket sales of its high-end components effective Jan. 1. The change, which will reduce margins throughout the supply chain, is an effort by Shimano to help combat pricing from on-line discounters.

Tremendous Wall Street Journal story on the U.S. Postal Service team—from start to finish and everything in between. Click on title and link to read full story.

AUGUSTA, ME (BRAIN)—Nancy Grant of Portland has been named as the Bicycle Coalition of Maine’s new executive director.

DENVER, CO (BRAIN)—Primal Wear has redesigned its business-to-business Web site,, as well as its Online Dealer Sales Program.


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