CHICAGO, IL (BRAIN)—In response to the international relief effort following the devastating earthquake in Haiti, BE Innovations, creators of ZYM electrolyte drink tablets, is donating both product—ZYM Endurance tabs—plus 30 percent of its online profits to the agency, Direct Relief International, which distributes
LONG BEACH, CA (BRAIN)—Bikestation is preparing to unveil its latest locations in the cities of Claremont and Covina this month. Both will be supported by local retailers and are located along the Metrolink commuter rail that stretches across the Los Angeles metropolitan area.
NUNSPEET, The Netherlands (BRAIN)—Shimano Europe Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, PRO and AIM brand) within one organization.
"The city really is more palatable when you have a straight shot through it, with less lights and less stop signs. I think cyclists deserve to have something similar to the freeway system."
MANCHESTER, NH (BRAIN)—The Bike Cooperative has added its 18th supporting vendor, with Topolino Technology now a supplier partner.
Members of the Cooperative can earn rebates on all purchases of Topolino products. Topolino is introducing their line through a demo wheel program with a buy-back guarantee.
FLETCHER, NC (BRAIN)—In recent years identifying proper headset fit for any given bicycle has been complicated by the evolution and introduction of new standards, as well as the use of tapered and conversion configurations, which often mix standards.
SAN DIEGO, CA (BRAIN)—Electra Bicycle Company has launched a new Apple iPhone application available for free download direct to your iPhone or from the iTunes Store.
SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine editor Lou Mazzante, who has led the title for the past three years and has overseen two of the strongest volumes in Bike’s history, will leave the magazine at the end of the month to pursue other opportunities.
MADISON, WI (BRAIN)—Trek Bicycle is the title sponsor of the 2010 Dirt Series mountain bike skills program.
PLEASANT VALLEY, Mo (BRAIN )— Paceline Products has reached an agreement with Grease Monkey Wipes to distribute their products to retailers throughout the United States.
I got word from Sidi America that the deadline has been extended to February 15 for your chance to tell a Sidi story and win some shoes.
To send in your memorable Sidi story or to learn more about the contest, click on link.
BOULDER, CO (BRAIN)—Applied Cycling Labs, Inc., makers of Hüdz products, has hired Soren Strom to take over distribution and OE management for the brand.
MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference's Thursday, April 15 dinner will be held at the Monterey Bay Aquarium, according to BPSA president John Nedeau from SRAM.
PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc. has hired Steve Parke for the newly created position of director of sales. Parke will oversee all international and domestic sales activity for ASI’s six brands: Fuji, Kestrel, SE, Breezer, Terry Precision and Oval Concepts.
ST.PAUL, MN (BRAIN)—Three-time Tour de France winner Greg LeMond and Trek Bicycle Corporation have settled their 22-month breach of contract dispute, avoiding a jury trial that was scheduled to begin on March 1.
GRENCHEN, Switzerland (BRAIN)—BMC Trading Company has filled two positions for head of sales and global head of marketing.
MELBOURNE, Australia (BRAIN)—Former industry publisher, David Priestley, after being away from publishing, is returning to the industry with the Web site, Bike Trade News. It officially launches Monday, February 15.
POZZOLEONE, Italy (BRAIN)—Selle Royal S.p.A. has signed a binding agreement to purchase a majority interest in Justek, the largest bicycle saddle manufacturer in China.
"He was kind of like, I'm taking this, showed me the gun, and (said), 'If you don't want to get hurt, let me go.'"