VISTA, CA (BRAIN)—Electra has named Dean Bradley as its new vice president of product development.
MONTEREY, CA (BRAIN)—The adage “if you build it, they will come” has never been truer for the Sea Otter Classic mountain bike events.
Soil composition, topography and weather are key to building the mountain bike courses, which continue to attract swarms of racers from all points around the globe.
LAGUNA HILLS, CA (BRAIN)—Recycled Bike Art is comprised of talented artists and craftspeople that combine retired bicycle parts and stained glass to make beautiful and functional artwork.
Artist and lifelong cyclist, Angela Armstrong is the founder and principal artist of Recycled Bike Art.
What industry lady (and we mean that with all sincerity) stopped by BRAIN world headquarters for a road ride yesterday, showing off BRAIN's old logo (tat) on her ankle?
—The person that emails the Web Editor first wins nothing, according to Publisher Marc Sani.
"Homer, Alaska. A quaint little drinking village with a fishing problem." —bumper sticker
CORRECT ANSWER to Thursday's bit of trivia:
Marketing queen bee Suzette Ayotte
MILAN, Italy (BRAIN)—A recent analysis of last year’s EICMA Show points to a successful event for both retailers and the public.
CSM International conducted the survey to collect comments and suggestions that might help the organizers prepare for this year’s show.
KEYESVILLE, CA (BRAIN)—Jason Smith is heading up the 20th Annual Keyesville Classic from March 14-16, and he wants everyone in the industry to know what a great time he has planned.
Friday night will feature a kick-off party at the Kern River Brewery where you can register for the races.
COPENHAGEN, Denmark (BRAIN)—Entering 2007, Sweetskinz was optimistic about the potential for Sweetskinz tires throughout Europe.
By year’s end the company had dramatically increased the number of distributors and now Sweetskinz tires are available in 25 European countries.
IRVINE,CA (BRAIN)—Adam Micklin, a 25-year industry veteran, has joined Shimano as its senior manager for OEM sales.
Micklin had opened the North American office for Hutchinson tires, where he implemented the domestic sales and marketing structure as well as warehousing operations.
LAGUNA BEACH, CA (BRAIN)—Selle Royal and Crankbrothers have completed the merger of Crankbrothers into Selle Royal. This agreement adds Crankbrothers to Selle Royal’s group of cycling companies which include fi’zi:k, Brooks, and Selle Royal.
"Because I don't know the words to Rock-A-By Baby."
—Kevin J. Shutt said in the "Why We Ride" section of March's Road Bike Action, while Kaden, 2, was along for the ride, snoozing away in a trailer. (NOTE: Web Editor can relate.)
BOULDER, CO (BRAIN)—New York City's Transportation Alternatives and the Chicagoland Bicycle Federation have been selected as the first recipients of the REI/Bicycle Friendly Communities Grants of $15,000 each.
SALT LAKE CITY, UT (BRAIN)—Amongst all the companies selling skis and heavy duty socks at Outdoor Retailer Winter Market, there were also those familiar names that you see at Interbike each year, hoping to get a leg up on the competition.
CLEVELAND, OH (BRAIN)—Viktor Schreckengost, who served as chief bicycle designer for Murray Ohio Co., has died. He was 101.
"All I need are some tasty waves, a cool buzz, and I'm fine."
—Jeff Spicoli from "Fast Times..."
LAGUNA HILLS, CA (BRAIN)—Sixteen year-old Marco Facciola built this completely wooden bike for a school project, managing to avoid using any metal at all.
Yes, this wooden wheeled wonder even has a chain and gearing made of wood, held together with wooden joints and glue.
CHATTANOOGA, TN (BRAIN)—American Bicycle Group has restructured its marketing department to better serve the needs of dealers, professional athletes, sponsored teams and advertising programs established for 2008.
LAGUNA HILLS, CA (BRAIN)—Down below you'll find this week's Selling Cycling module: Three Types of Customers.
PORTLAND, ORE (BRAIN)—The North American Handmade Bicycle Show has been a main reason for the flourishing high-end niche market for handmade bicycles in North America.