WILMINGTON, MA (BRAIN)—Pedro's has announced a shift in its Grassroots program—the company's longest running sponsorship program.
For 18 years Pedro's has sponsored approximately 25 teams annually with products and pro deals from Pedro's as well as a select few partner companies.
"Ride, ride, ride, hitchin' a ride
Ride, ride, ride, hitchin' a ride" —Miles Jamison Norman
NEWBURY PARK, CA (BRAIN)—Giant Bicycle employees returning from the New Year’s holiday were stunned and saddened to learn of the sudden heart-related death on December 30 of account executive Louis Ledesma.
Do you have your ticket to Portland yet? (Click on link and turn up volume)
PORTLAND, ORE (BRAIN)—Two leading companies in the design and manufacture of accessories for recumbent bicycles are teaming up.
TerraCycle, of Portland, Ore. is acquiring Fort Collins, Colo.–based FastBack Designs and plans to expand its successful line of hydration packs and frame bags.
MINNEAPOLIS, MN (BRAIN)—Carmichael Lynch Spong has purchased Stanwood & Partners, a Wyoming-based public relations firm and a fellow go-to expert in the outdoor enthusiast arena.
LAGUNA HILLS, CA (BRAIN)—If you still haven't received your copy of BRAIN's January issue that's because it shipped out on Dec. 31.
Hold on tight, it should be on your doorstep any day now.
Thanks for your patience and continued support of the magazine.
SUN VALLEY, ID, (BRAIN)— SCOTT USA has added a new event vehicle to its fleet.
LAGUNA HILLS, CA (BRAIN)-Nicole Formosa has joined Bicycle Retailer and Industry News as a reporter.
Formosa brings five years of journalism experience to the magazine, most recently working as a reporter for a daily newspaper in Colorado's Rocky Mountains.
"The real reason I quit was because I had a terrific sunburn on the back of my neck, which I got because the red light was on most of the time I was in the net," -Stu Nahan would quip about the signal for a goal scored in hockey. The former iconic L.A. sportscaster died last week.
SAKAI, JAPAN (BRAIN)—Longtime Shimano employee Keiichi Hirobe passed away on Nov. 18, 2007. He was 74. A man that had always admitted to having a sweet tooth, he finally lost his lifelong battle against diabetes.
The BRAIN staff wishes you a successful and prosperous New Year.
News will resume on Wednesday, Jan. 2.
“This house is so full of people it makes me sick. When I grow up and get married, I'm living alone.” —Kevin McCallister in “Home Alone”
SUN VALLEY, ID (BRAIN)—Scott USA added a new event vehicle to its fleet. The vehicle, a large truck with an attached trailer, will be used for race support at key events.
"We elves try to stick to the four main food groups: candy, candy canes, candy corns and syrup." —Buddy in the movie "Elf"
MACEDON, NY (BRAIN)—Georgena Terry, founder of Terry Precision Cycling, has created a new women-only cycling event to help preserve a special place for riders and animals alike.
CHICAGO, IL (BRAIN)—More people from Chicago’s underserved communities will be riding bicycles and handcycles thanks to grants provided by SRAM. The SRAM grant program this month awarded mini-grants to four causes that advance bicycling for everyone, including disabled individuals and at-risk youth.
"Ho, ho, ho!" -Miles Jamison Norman
SAN CARLOS, CA (BRAIN)—Ritchey Design has resigned separate sponsorship deals with the Health Net Presented by Maxxis and the Symmetrics Fuelled by FarmPure top-tier North American-based bicycle road racing teams.