Industry News

LAS VEGAS, NV (BRAIN)—A group of two dozens riders arrived at Outdoor Demo tired and sore but in good spirits on Tuesday afternoon after pedaling nearly 600 miles over six days as part of the annual epic ride to Interbike led by Specialized founder Mike Sinyard.

Tagged Events

LAS VEGAS, NV (BRAIN)—The Bike Cooperative (TBC) announced at its member meeting last night that it has partnered with Advanced Sports, Inc., parent company of Fuji, Kestrel, Breezer and Terry. “ASI has a ton of momentum,” said Greg Brodsky, managing director of The Bike Cooperative.

WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists is announcing 63 new Bicycle Friendly Businesses (BFB) and eight renewing BFBs tomorrow at Interbike in Las Vegas during the International Mountain Biking Association (IMBA) Industry Breakfast in the Sands Expo Rooms 106-107.

Tagged Awards

SCHAFFHAUSEN, Switzerland (BRAIN)—Garmin has acquired MetriGear, the creator of a pedal-based power solution for cycling, as a new component of its growing fitness division.

Tagged Mergers & Acquisitions

BOOTLEG CANYON, NV (BRAIN)—One look around Outdoor Demo and it’s apparent that bikes are being thought of as much more than just a recreational tool these days.

Tagged Tradeshows and conferences

TEMPE, AZ (BRAIN)—Vyatek Sports has a new partnership for its ExoGrid, IsoGrid and Bi/FusionTM technologies with daVinci Designs from Denver, Colo. The initial ExoGrid and IsoGrid based tandem designs will debut at the 2010 Interbike trade show.

DENVER, CO (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has added Hillary Harding as OIWC's development director, a newly created position aimed at enabling the organization to expand its reach and mission.

Tagged People

SARASOTA, FL (BRAIN)—On the eve of Interbike 2010, IntraWerks, Inc. has officially launched their Repatron offering, an innovative Independent Rep/Sales Agency Web Service for the cycling industry harnessing the power of Google Technology.

LAS VEGAS, NV (BRAIN)—Two supporters of women's cycling have teamed up to place their chips on the table and raise the stakes for the Elite Women’s podium at CrossVegas tomorrow night.

Tagged Events

LAGUNA HILLS, CA (BRAIN)—Putting an end to yearlong discussions and speculation of when Interbike would stage its 2011 show, organizers announced that it will be held Aug. 8-12. Anaheim is the host city through 2013.

Tagged Tradeshows and conferences / Interbike

"Primal Wear has a fun alternative brand image that fits with the Sea Otter Classic. They have the design sense we need to brand our event with some great looking clothing and quality products festival participants will like using."

BOULDER CITY, NV (BRAIN)—Hundreds of retailers will brave the desert heat today and tomorrow to test new road, mountain and electric bikes in Bootleg Canyon trails and paved roads outside of Las Vegas for the last time before Interbike moves to Anaheim next year.

Tagged Tradeshows and conferences

BOULDER, CO (BRAIN)—Eleven civic leaders from the San Francisco Bay Area visited four Dutch cities August 30-September 3, to study advanced transportation practices and focus on bicycling solutions.

By Doug McClellan

Bike sharing—the next generation—arrived in the United States on Earth Day, appropriately enough. Colorado officials including Denver Mayor John Hickenlooper joined hundreds of enthusiasts, who set out on bright red bicycles supplied by B-cycle, a system designed by Trek and partners.


Battery powered electric hub motor hit his mailbox the last day of December in 1895. Since then suppliers and retailers have had little success getting consumers to buy into them in the U.S. market.


Good story on World Bicycle Relief in the New York Times. Click on link to read the story.

ST PAUL, MN (BRAIN)—Dealers interested in attending one of the 2011 Park Tool Tech Summits can sign up at Park Tool Booth 3531 at Interbike.

“We will have access to the registration site and will be available to help or answer any questions you may have,” said Bill Armas, Park Tool’s marketing director.

Tagged Events / Interbike

MORGAN HILL, CA (BRAIN)—A small group of retailers, media and Specialized employees embark this morning on a 600-mile, six-day bike journey to Interbike as part of Specialized’s annual ride to draw attention to Susan G. Komen for the Cure.

Tagged Events / Interbike

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has announced the details of the Tour de Lake Mead, a 24-mile ride that takes participating Interbike attendees through Lake Mead National Park to the lake and back. The ride leaves from the Interbike OutDoor Demo location in Boulder City, Nevada on Sept. 21, at 8 a.m.

Tagged Events / Interbike


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