Industry News

EUGENE, OR (BRAIN)—Rolf Prima has partnered with On the Edge Canada as its exclusive Canadian distributor.

Tagged Distributor news

LOS ANGELES, CA (BRAIN)—Sette Bikes has hired four new employees including Matt Dashiell as director of product development and brand management.

BOULDER, CO (BRAIN)—Boulder, Colorado, is typically one of the nicer and most picturesque places in the United States for mountain and road biking—except for right now.

FRIEDRICHSHAFEN, Germany (BRAIN)—For Chris Speyer, Raleigh’s vice president of sales and marketing, Eurobike used to be the time to cruise the show floor to check out trendsetting ideas or scope competitors’ product.

Tagged Tradeshows and conferences

SAN CLEMENTE, CA (BRAIN)—The publisher of Bike magazine is launching a sister publication directed at the road cycling market. Paved hit newsstands today and is planned as a quarterly, said Joe Parkin, the magazine’s editor.

Tagged Media/Publishing

Pierre Ostor, lead engineer at Park Tool for 15 years, has left the Park Tool Company and moved to Homer, Alaska. His wife, Cheryl, is now working for Kathy Sarns Irwin and Pat Irwin at Free Spirit sells cycling jerseys worlwide.

PURCHASE, NY (BRAIN)—PepsiCo has signed an agreement with The FRS Company to distribute its FRS Healthy Energy brand of products.

Tagged Distributor news

DENVER, CO (BRAIN)—Primal Wear is designing jerseys for national bike advocacy leader Bikes Belong and their new campaign,, which aims to collect the names of one million of the nation’s cyclists in order to show policy makers, the media and the public that bicycling is important and should be sup

Tagged Advocacy/Non-profits

FRIEDRICHSHAFEN, Germany (BRAIN)—The SRAM Cycling Fund has donated €50,000 to Spanish Cycling Associations.

Tagged Advocacy/Non-profits

CHAPEL HILL, NC (BRAIN)—Performance Bicycle has partnered with People for Bikes in a nationwide campaign to encourage public funding to improve bicycling infrastructure and make communities friendlier places to ride.

Tagged Advocacy/Non-profits

BOULDER, CO (BRAIN)—Bikes Belong has awarded grants for three projects for its Summer 2010 grant cycle. These projects will build bike paths and increase advocacy to provide better connectivity and more options for seasoned, new, and emerging riders.

Tagged Advocacy/Non-profits

SOUTH PASADENA, CA (BRAIN)—A cadre of bicycle and publishing industry veterans has launched Move Press. The first media property to come from Move Press will be Peloton whose Web site will launch on September 21 and will be followed by a bi-monthly print edition on newsstands November 8.

Tagged Media/Publishing

BRAIN wishes you and yours a very Happy Labor Day! Regular news will resume tomorrow.

Tagged BRAIN News


Everyone in the industry can tick off reasons why bicycles benefit the environment. But one item won’t be on the list: the ability to recycle carbon fiber frames.


NEUSTADT, Germany—European companies grappling with a slew of cost challenges—primarily the decreased value of the euro—expect to ratchet up 2011 retail prices anywhere from 5 to 20 percent to help cushion the financial setback.


SAN DIEGO, CA—The most severe recession since The Great Depression has ushered in a new era of media where counting on one publication and one medium as a primary source of revenue have vanished.

Tagged Media/Publishing

FRIEDRICHSHAFEN, Germany (BRAIN)—The Union Cycliste Internationale (UCI) announced plans for a formal approval process Wednesday afternoon that would allow manufacturers the ability to ensure product concepts meet the organization’s rules during the design process.

Tagged Tradeshows and conferences / Racing & Sponsorship

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah has announced the details of its 2010 dinner and auction to be held at Cucina Nassi in Salt Lake City on Thursday, September 30, 2010 from 6 p.m. to 10:30 p.m.

Tagged Advocacy/Non-profits

NANJING, China (BRAIN)—One ticket, two fairs is the motto of “Asia Bike," a new bicycle trade fair that is to be held for the first time in Nanjing, China, from July 27-30, 2011.

Tagged Tradeshows and conferences

NORTH HOLLYWOOD, CA (BRAIN)—Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.

In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.

Tagged People


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