Industry News

FAIRFIELD, CA (BRAIN)—Tom Milton, the man behind the Selle An-Atomica road saddle, died on Sunday while riding the Devil Mountain Double century in the Bay Area. Milton was 56 years old.

Tagged People

"The numbers alone make it perfectly rational."

PORTLAND, OR (BRAIN)—Derrick Lewis has joined Rapha as its N.A. strategic account manager.

Most recently the euro brands sales manager at QBP, Lewis will bring a solid experience of working with some of the best retailers in the industry to help Rapha continue to expand in North America.

Tagged People

VISTA, CA (BRAIN)—Masi Bicycles USA has retained counsel in the UK to assert its rights to the Masi name and plans to continue to pursue its distribution partnership with Monterey Industries in the UK.

This is in response to actions being taken by the Spanish Massi brand to keep Masi out of the UK.

Tagged Distributor news

HOUSTON, TX (BRAIN)—Bike Medicine’s new 3,500 square foot facility in Houston gives the company triple the amount of production and warehouse space it had before. The new facility is only two miles from the old one.

DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame has officially moved to Davis, California.

Tagged Events

BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade.

Tagged Awards

WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row.

Tagged Awards

CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January's Outdoor Retailer show in Salt Lake City.

Tagged Advocacy/Non-profits

MORRISTOWN, NJ (BRAIN)—Marty’s Reliable Cycle celebrated yesterday's Earth Day following the successful re-opening of its flagship store, which will become the first Specialized Fixture Rewards store to achieve LEED certification.

CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands.

DAYTON, OH (BRAIN)—Huffy relaunched Airborne Bicycles at Sea Otter, where it directed consumers to the exclusive online sales channel for its new line of aluminum mountain bikes.

VANCOUVER, British Columbia (BRAIN)—RBC (Royal Bank of Canada) has stepped up to be the main sponsor for the first ever RBC GranFondo Whistler mass cycling event. It will be held September 11, along the picturesque Sea to Sky Highway.

Tagged Events

MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.

True's other industry clients include Castelli, Easton and Giro.

Tagged People

SEATTLE, WA (BRAIN)—Nuun & Co has two new senior additions to its sales team with Jeff Dean as director of specialty sales and Scott Schilter as manager of run/tri/outdoors.

Tagged People

DENVER, CO (BRAIN)—B-cycle is helping Denver residents increase daily activity and reduce carbon emissions with the country's first citywide bike-sharing system, Denver B-cycle, that launches today.

SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer has opened online registration to retailers and designers for Outdoor Retailer Summer Market 2010, August 3-6, 2010, preceded by Open Air Demo on August 2.

Tagged Tradeshows and conferences

FAIRFIELD, N.J. (BRAIN)—SGS Consumer Testing Services will now provide third-party testing of children's bicycle helmets, as now required by the Consumer Product Safety Commission.

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Tagged People

CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

Tagged People


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