The company said the current site gets about 50,000 monthly unique visitors from the U.K., the second-largest readership after the U.S.
Chris Wilmshurst will be the site’s full-time U.K. content manager. Based in Malvern, England, Wilmshurst has been a contributor to Vital BMX for the past four years. Additionally, Mark Noble, founder of Ride BMX UK and several other action sports titles, will be a contributing editor.
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