FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course. Eurobike expects more than 1,200 exhibitors and 40,000 industry visitors at this year’s show, Aug. 27-30.
“We are seeing excellent registration figures and are on course for record levels again this year,” said Stefan Reisinger, who heads the European trade show. “This year we decided to forgo the bike obstacle course on the West Open Air Grounds. This opens up for space for companies who would like to offer open-air exhibits in the space between the exhibition halls.”
In addition, Reisinger expects participation in the show’s Demo Day, the Tuesday before the show, to be up. Eurobike has moved the outdoor demo to the convention fairgrounds instead of holding it offsite—as in previous years—to make it easier logistically for exhibitors who are still setting up that day in the convention hall.
The Demo exhibit area will be staged at the fairground’s East parking area with testing routes adjacent to the Messe providing 20 kilometers of paved and unpaved paths that overlook Lake Constance.
“The decision (to move the demo) went over very well with our customers and we are expecting a considerable increase in participation,” Reisinger said in a press release.