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Trek Factory Team to promote PeopleForBikes in the Tour

Published July 3, 2014

BOULDER, Colo. (BRAIN) — When the Tour de France kicks off this weekend, the Trek Factory Racing Team will be promoting the U.S. bike advocacy group PeopleForBikes.

Team members will wear the organization's logo on their race kit and it also appears on their bikes. The partnership was announced at a news conference this week in Leeds, England, which will host the Tour's opening stage.

 

Topics associated with this article: Advocacy/Non-profits

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