News

Posted March 3, 2015

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).

Posted in North America Tagged Events / Consumer Expos and Rides / Sea Otter Classic
Posted March 3, 2015

ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.

Posted in North America Tagged People
Posted March 2, 2015
#braindealertour hits rainy Atlanta.
ASI director of marketing Kaitlyn Phillips with one of the Fuji bikes provided for the Dealer Tour riders

ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.

Posted in North America Tagged BRAIN News / BRAIN Dealer Tour
Posted March 2, 2015

LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States. 

Posted in North America Tagged Electric bike
Posted March 2, 2015

INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.

Posted in Retail News
Posted March 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.

Posted in Industry News Tagged BRAIN News / From the Magazine
Posted March 2, 2015

SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.

Posted in International Tagged Web/Internet / Media/Publishing
Posted March 2, 2015

NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.

Posted in North America
Posted March 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.

Posted in North America Tagged MAP
Posted March 2, 2015
Thirty-four percent of Americans 3 and older bicycled at least once in the past year, survey reports.

BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.

Posted in Studies/Reports Tagged Advocacy/Non-profits
Posted March 2, 2015

BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.

Posted in North America Tagged People

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