Last Thursday at Interbike, during SRAM's booth "Happy Hour," the company did a dealer promotion giving away a HammerSchmidt equipped bike. "Who knew serving free beer and giving away killer product would attract so many people?" said SRAM's Eric Schutt.
WASHINGTON, DC (BRAIN)—Employers of people who bike to work stand to gain a $20 per month tax credit per cycling employee, according to the final version of the Wall Street bailout bill, H.R. 1424, passed this afternoon.
BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission will hold a public meeting this morning to discuss the new third-party testing requirement included in the Consumer Product Safety Improvement Act of 2008.
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.
World Bicycle Relief was profiled on NBC's The Today Show yesterday morning. Correspondent John Larsen visited Zambia several months ago, and the segment he put together shows the stunning impact that bicycles have on the people who need mobility the most.
PITTSBURGH, PA (BRAIN)—Dirt Rag Magazine is launching a new magazine called Bicycle Times.
This new magazine will focus on the pavement side of the bicycle experience—from commuting, to touring, to riding with family, to just pedaling around.
EL SEGUNDO, CA (BRAIN)—Bicycle manufacturers are scrambling to find accredited laboratories that can verify their products meet new consumer product safety standards amid a looming November deadline.
LAS VEGAS, NV (BRAIN)—If you happened to be walking the Interbike show floor, you probably saw—at least once—an attendee holding a box of Shimano shoes.
CHICAGO, IL (BRAIN)—SRAM and Lehman Brothers Merchant Banking have finalized their equity partnership deal, giving LBMB a 40 percent stake in SRAM.
BOULDER, CO (BRAIN)—VeloNews, under its new owners, San Diego-based Competitor Group, is shifting gears as it sprints into a new media environment where consumers are getting information from print, the Web and now their cellphones.
What are Lance Armstrong, carbon fiber and Trek Bicycles?
The answers in the form of a question posed by contestants on the game show Jeopardy last week.
LAS VEGAS, NV (BRAIN)—Bicycle manufacturers, retailers, advocacy groups and industry guests were optimistic about the market and its future as they gathered last week for this year's Interbike.
LAS VEGAS, NV (BRAIN)—The Bicycle Product Suppliers’ Association dedicated its board meeting at Interbike last Friday to discussing the implications on the industry of the recently updated Consumer Product Safety Commission.
LOS ANGELES, CA (BRAIN)—Daryl Hannah is a fan of the environment, but not of e-bike manufacturer Currie Technologies.
The actress has sued Currie for putting her picture on their promotional Web site and on the cover of a company catalog without her permission. Her picture is no longer on the Web site.
LOS ANGELES, CA (BRAIN)—LA Times staff writer David Colker took a look at e-bikes while at Interbike. Click on link to see his full report.
Congrats to Helen Bicycles' (and resident BRAIN Handmade Show photographer) Scott Sing. His worn and beat up pair of Sidi's (pictured) won him a new pair at Interbike. His old pair had logged an amazing 102,616 miles.
WATERLOO, WI (BRAIN)—Lance Armstrong and Trek have been reunited, and there's little doubt that Trek brass were grinning ear to ear when the seven-time Tour de France champ announced his return to professional road racing last week.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(C)3 organization that annually provides 1,000 new bicycles to underprivileged Utah children, has announced the combined fundraising efforts of its annual Dinner Auction and time trial event raised $10,000.
OAKLAND, CA (BRAIN)—Specialized Bicycle Components has backed the expansion program of the Northern California High School Mountain Bike Racing League, which has recently created a Southern California league and is now drawing up plans for state-oriented high school cycling leagues across the U.S.