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SAN FRANCISCO (BRAIN) — Can indoor riding be entertaining? The founders of a new company called Zwift are hoping to make indoor cycling more social and community based with software that brings traditional video game graphics and functions to indoor cycling.
PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is adding Zipp to its selection of products from SRAM, with the brand's full range of carbon and alloy wheels, aero cockpits, bars, stems and seatposts available to Live to Play dealers across Canada starting in mid-October.
NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012.
MOAB, Utah (BRAIN) — The Outerbike consumer bike festival opens this week in Utah, with skills clinics and guided rides scheduled for Wednesday and Thursday, followed by the Demo Days consumer expo from Friday through Sunday.
SAN FRANCISCO (BRAIN) — Mosi Bicycles, a three-year-old San Francisco brand than makes European-styled city bikes, is changing its name to Mozie Bicycles.
BOULDER, Colo. (BRAIN) — Frank Hugelmeyer has resigned as president and CEO of the Outdoor Industry Association, effective Oct. 3, the organization's board announced Tuesday.
PORTLAND, Ore. (BRAIN) — EcoSpeed, which has been making mid-drive electric bicycle motors since 2001, is in the last days of a Kickstarter fundraising campaign that would enable it to ramp up production.
BOULDER, Colo. (BRAIN) — Bikinvention 2 CC, the South African maker of Squirt wax chain lube, says it has settled the case it brought against its former U.S. distributor.
NEW YORK (BRAIN) — Charlie Issendorf, most recently a vice president at Champion System, has joined startup virtual training company Zwift as vice president of events for North America.
SANTA ROSA, Calif. (BRAIN) — Organizers of Levi's GranFondo, which will be held this Saturday in Sonoma County, California, expect the event will raise more than $1 million for charity.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News and PeopleForBikes have partnered to update and publish the annual Industry Directory.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries has become the exclusive international distributor for grip brand RedMonkey Sports.
LOS ANGELES (BRAIN) — Longtime Dahon general manager Pete Mole, who is also credited as the creator of the first muscle bike, died in mid-September days after suffering a stroke. He was 88.
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