News
FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital.
VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.
Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.
IRVINE, Calif. (BRAIN) – Shimano has unveiled its newest XTR mountain bike component line, including an 11-speed drivetrain with 1x11 capability. Billing the line as its most advanced XTR line yet, the group features Race and Trail "Rider Tuned" products that are more tunable than previous generations.
MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.
MONTEREY, Calif. (BRAIN) — Challenge is offering a new road tire, the Gravel Grinder, that will be available in clincher, tubular and open tubular (handmade clincher) options.
MONTEREY, Calif. (BRAIN) — Wisconsin retailer Wheel & Sprocket and Pennsylvania-based Strategic Solutions - S2 are releasing a new analytics tool for single- or multi-store bike retailers.
MONTEREY, Calif. (BRAIN) — Salsa Cycles is releasing two new full-suspension fat bike models, the Salsa Bucksaw 1 and Bucksaw 2. The bikes will be available this fall.
MONTEREY, Calif. (BRAIN) — RockShox is showing its long-rumored fat bike fork, the Bluto, at the Sea Otter Classic starting Thursday.
MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.
Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.
MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.
MONTEREY, Calif. (BRAIN) — Easton is going big with its 35mm oversized handlebar and stem offerings this season, with a new line of bars and stems on display at the Sea Otter Classic.
BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.
MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.
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