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North America

Posted October 11, 2013

DENVER, CO (BRAIN) — Gates, which has increasingly been targeting the electric bike market with its Gates Carbon Drive, has joined the Light Electric Vehicle Association, the international trade association for electric bikes.

Posted in North America Tagged Electric bike / Advocacy/Non-profits
Posted October 11, 2013

NORTH ATTLEBOROUGH, MA (BRAIN) — Todson, Inc. , which recently updated its minimum advertised pricing policy for its Topeak accessories line, has now done the same for its OnGuard locks.

Posted in North America
Posted October 11, 2013

SARASOTA, FL (BRAIN) — Fulcrum North America has hired a mobile tech rep.

Posted in North America
Posted October 11, 2013

NORCROSS, GA (BRAIN) — Blue Competition Cycles' office outside of Atlanta has been closed for about two weeks and negotiations continue to sell the dormant brand, the company's former CEO told BRAIN.

Posted in North America
Posted October 10, 2013

LEXINGTON, SC (BRAIN) — South Carolina-based distributor Hawley has added WD-40 Bike products to its catalog.

Posted in North America
Posted October 10, 2013

GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States. 

Posted in North America Tagged Competition
Posted October 9, 2013

SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10. 

Posted in North America Tagged Advocacy/Non-profits
Posted October 9, 2013
The GRID Mini in pink

AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.

Posted in North America
Posted October 9, 2013

PETALUMA, CA (BRAIN) — Cargo bike company Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories. 

Posted in North America
Posted October 9, 2013

KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.

Posted in North America Tagged Competition
Posted October 8, 2013

GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.

Posted in North America
Posted October 8, 2013
Shutdown, so far, is good news for bike rentals
The Outerbike demo event was held outside Moab this weekend.

MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism. 

Posted in North America
Posted October 8, 2013

AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.

Posted in North America
Posted October 7, 2013

GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.

Posted in North America
Posted October 7, 2013

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Posted in North America Tagged Consumer Expos and Rides
Posted October 7, 2013

MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.

Posted in North America
Posted October 7, 2013

ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.

Posted in North America
Posted October 4, 2013

BOULDER, CO (BRAIN) — Retail merchandise sales grew 1 percent in August to hit $361 million according to Leisure Trends Group's RetailTrak IBD sales summary.

Posted in North America
Posted October 4, 2013

BLOOMINGTON, MN (BRAIN) — Quality Bicycle Products is co-sponsoring the third annual Global Fat Bike Summit in Ogden, Utah, next January.

Posted in North America Tagged Advocacy/Non-profits / Events
Posted October 4, 2013
Spanish brand opens new headquarters and warehouse, purchases U.S. subsidiary.

MALLABIA, Spain (BRAIN) — Orbea has opened a new North American headquarters in Little Rock, Arkansas, and has added an Eastern bicycle warehouse in Raleigh, North Carolina, to accommodate the Spanish bike brand’s increased production for the U.S. market.

Posted in North America

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