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Evo MD-2 step-through hybrid

MONTEREY, Calif. (BRAIN) — If you’ve never ridden an electric bike before, several exhibitors at Sea Otter would really, really love to let you try one. Test rides, they believe, are the best advertisements for e-bikes.

Racers come out in their finest attire for the Brompton race.

MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.

Tagged Racing & Sponsorship / Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.

Tagged Racing & Sponsorship / Sea Otter Classic
Millennials rise in importance for future growth.

MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.

Tagged Bicycle Leadership Conference

MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.

Tagged Bicycle Leadership Conference
Co-founder Eric Jensen appointed president; re-branding to be announced.

BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.

Tagged Mergers & Acquisitions

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
White Industries’ MR30 crankset.

MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Whether you’re a first-timer or a veteran, we’re glad you’re into grabbing life by the moments because we’ve planned some fun things for you to do this year at the Subaru Sea Otter Classic powered by SRAM.

OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.

GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Tagged Mergers & Acquisitions

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

PORTLAND, Ore. (BRAIN) — Bicycle shipping service has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Tagged Media/Publishing

TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Tagged Consumer Expos and Rides

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep. 

Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.

The Viral Skeptic.

DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.


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