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SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

Tagged Racing & Sponsorship

FOXBOROUGH, Mass. (BRAIN) — Todson has hired Oris Intel for automated monitoring of the accessory maker's minimum advertised price (MAP) policy.

Tagged MAP

BOULDER, Colo. (BRAIN) — CatEye America is rolling out a new freight program that upgrades IBD orders within the continental U.S. to three-day shipping at the cost of ground.

Paraskevin on a Bianchi.

HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics.

Tagged Advocacy/Non-profits
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Compass now owns a third of Fox.

WESTPORT, Conn. (BRAIN) — Suspension brand Fox Factory has bought back some shares from its previous parent company, Compass Diversified Holdings. Compass' share in Fox has been cut from 41 percent to 33 percent.

BOULDER, Colo. (BRAIN) — Club Ride Apparel has named Momentum Media PR as its public relations agency of record.

Schools can apply for fall; application period ends April 16.

MORGAN HILL, Calif. (BRAIN) — Specialized’s nonprofit arm, the Specialized Foundation, is rolling out its cycling program to 10 additional schools throughout the U.S. this fall. The application period for schools is from March 15 to April 16.

Tagged Advocacy/Non-profits

DETROIT (BRAIN) — Detroit Bikes has hired Scott Montgomery as national sales director. Montgomery brings more than 30 years of experience in the industry including a long tenure with Cannondale, he helped re-establish Scott Sports in North America, and more recently joined Nutcase.

Tagged People

LAKE OSWEGO, Ore. (BRAIN) — Yakima has promoted Jason McGibbon to vice president of sales and Chris Sautter to Product Development Center director, a new role at the rack and cargo product maker.

Tagged People

NASHVILLE, Tenn. (BRAIN) — Tennessee is considering new legislation that would restrict the use of state gas tax revenues from being used on pedestrian and bike facilities, including pedestrian and bicycle trails, lanes, paths, sidewalks, parks and greenways. 

Tagged Advocacy/Non-profits

RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.

Tagged Racing & Sponsorship

SEYMOUR, Conn. (BRAIN) — Thule announced that Subaru of America will now offer a selection of its carriers and racks to their customers through the Subaru Genuine Accessories program.

FAIRFAX, Calif. (BRAIN) — The Mountain Bike Hall of Fame is accepting nominations for the 2016 class of inductees. The deadline for submissions is April 15. Each year between three and five individuals are inducted. The only exception was in 1988 when 10 people were inducted.

Tagged Awards

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has hired Vanessa Christie as its new women’s brand manager.

Tagged People

LOS ANGELES (BRAIN) — Triathlon Business International has released findings from its 2016 Confidence Survey launched during its annual conference in January and conducted by MultiSport Research Ltd.

REDLANDS, Calif. (BRAIN) — Footwear brand Five Ten is now accepting payment from its Canadian retailers in Canadian dollars.

Bike to be featured on the cover of VeloNews' Buyers Guide.
Phinney with the frame he painted.

BOULDER, Colo. (BRAIN) — BMC Switzerland and VeloNews are running a sweepstakes that will award a Taylor Phinney hand-painted BMC Teammachine SLR01 frame, to raise awareness of the Davis Phinney Foundation for Parkinson's.


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