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North America

PHILADELPHIA (BRAIN) — Advanced Sports International, the owner of SE Bikes, said it is investigating how Costco got about 50 of its bikes, which the warehouse retailer has been selling at its stores around the country. ASI said it did not consent to selling the bikes through Costco.

PLAINFIELD, Ind. (BRAIN) — Endura has hired MISO Partners to represent the brand in New England.

BRENTWOOD, Tenn. (BRAIN) — Swiftwick has launched a new free shipping program that it says will help dealers maximize turns and minimize stock-outs.

Coffey. Photo Credit: Sterling Lorence

MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.

Tagged People

BOSTON (BRAIN) — Vittoria Industries North America has hired Mark Silverman to drive sales in the New York City, Long Island, Westchester and New Jersey areas.

Tagged Sales Reps

MISSION VIEJO, Calif. (BRAIN) — American Classic has hired Rico Sports Group Inc. for North American OEM sales.

NEW YORK (BRAIN) — Champion System is auctioning a SRAM-equipped Parlee Cycles Chebacco bike with proceeds to benefit World Bicycle Relief.

COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes is working with K9 Outdoor Sports of Fort Erie, Ontario, in an effort to reduce its bike prices in Canada. Borealis, based in Colorado Springs, said it has seen a decline in Canadian sales in the past year because of the unfavorable currency exchange rate. 

Photos by Ken Viale Photography

MILL VALLEY, Calif. (BRAIN) — WTB partnered with the Semper Fi Fund to put on a mountain bike skills camp earlier this month, where 16 Team Semper Fi riders received three days of instruction and riding with WTB/Cannondale Over Mountain Team athletes Mark Weir and Jason Moeschler.

DERBY, Vt. (BRAIN) — Louis Garneau Sports has announced that Jason Simmons Cabral will be transitioning from representing the southwestern Ontario territory to covering the Alberta-Saskatchewan-Manitoba territory for Garneau Sports.

Tagged Sales Reps

TORONTO, Ontario (BRAIN) — Emerald Expositions recorded revenue of $128 million in its first quarter this year, a 6 percent increase over last year. The company said the increase was due to acquisitions and organic growth. 

Tagged Earnings/Financial Reports / Interbike

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle has hired Mark Mollenkopf as its national sales director. Mollenkopf will help direct sales team expansion for the company.

Mollenkopf comes to Cyclone with nearly 10 years of experience in the cycling industry. He also has sales experience in the golf industry.

CANTON, Mass. (BRAIN) — Kryptonite has hired Kevin Fitzgerald as key account manager for its North American sales team. Fitzgerald joined Kryptonite on April 25 and is based in Chicago.

Tagged Sales Reps

STAMFORD, Conn. (BRAIN) —  NBC Sports Group and AEG have announced a three-year media rights renewal for the Amgen Tour of California. The agreement provides for live coverage of the race on NBC, NBCSN and NBC Sports Live Extra through 2019.

Tagged Media/Publishing / Racing & Sponsorship

DENVER (BRAIN) — Registria has hired Ben Lockett as vice president of sales. Lockett will co-lead sales efforts for Registeria's mobile warranty registration service, Photoregister.

Tagged People

BOULDER, Colo. (BRAIN) — CatEye America has signed with MISO Partners for sales representation in the New England area.

Effective May 1st, MISO began representing CatEye along with its portfolio of existing brands.

Tagged Sales Reps
A Green Guru pannier/backpack made partially of recycled tubes.

BOULDER, Colo. (BRAIN) — Eco Brands Group, the parent of Green Guru Gear and Ecologic Designs, has acquired another recycled products manufacturer, Seattle-based Alchemy Goods.

Tagged Mergers & Acquisitions

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association said it has added 53 new members so far this year, and space at the group's upcoming trade shows is filling fast.

Tagged Tradeshows and conferences
Ott and the new Road Show van.

MEQUON, Wis. (BRAIN) — Hayes Performance Systems has hired Philip Ott for its Hayes Bicycle Group's marketing team. Ott, based in Crested Butte, Colorado, will serve as a mobile marketing specialist for Hayes, as part of the "Hayes Road Show."

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired T.R. Maloney as senior manager of OEM sales. The company also promoted Sam Anderson to be junior OEM sales manager.

Maloney has more than 20 years of experience in the cycling and outdoor industries.

Tagged People / Sales Reps


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