COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.
HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.
CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.
WILTON, Ct. (BRAIN) — Dorel's GURU bike fit division has announced the launch of the GURU Academy Advisory, a global collective of industry-leading bike fitters and retail experts that will collaborate with GURU team to continually enhance its training curriculum.
CHICAGO (BRAIN) — Falling snow and uncertain travel conditions didn't keep Midwestern dealers from supporting the Chicago Area Bicycle Dealers Association winter show. The two-day expo at the DuPage Expo Center in St. Charles, Ill., closed Thursday.
PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.
SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.
CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has hired Nora Goldman as its outside rep for the mid-Atlantic region, covering Maryland, the District of Columbia, Virginia, North Carolina and South Carolina.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA is looking for racers and enthusiasts who can write, film or photograph their big mountain bike rides to join the brand's 2015 brand ambassador program.
SANTA ROSA, Calif. (BRAIN) — The new 113-mile Panzer route at the Levi's Gran Fondo sold out its 250 rider limit in less than 90 minutes after registration opened last month, organizers said.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired the executive recruitment firm Korn Ferry to assist in the search for a new CEO to succeed Steve Johnson, who announced last month that he will step down from his post this fall.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has announced the addition of three new sales reps to its inside sales team.
PHOENIX, Ariz. (BRAIN) — To speed the flow of real-time sales data among dealers and suppliers, SmartEtailing will launch what Mark Graff, SmartEtailing’s co-founder, calls Industry Data Exchange.
FORT COLLINS, Colo. (BRAIN) — Swobo Bikes has signed up Wren Sports to manage its sales as it moves to a dealer-direct model.
MONTREAL (BRAIN) — Dorel Industries, parent of Cycling Sports Group and its stable of brands, including Cannondale, GT, Schwinn, Caloi and Sugoi, expects the surge in value of the U.S. dollar to have a “significant negative effect” on its earnings through 2015.
CHICAGO (BRAIN) — Those with doubts as to whether Chicago dealers could pull off a trade show in early February may need to re-think that position. Organizers have had to expand the show floor twice and have sold out their exhibition space.
WESTLAKE VILLAGE, Calif. (BRAIN) — The second edition of Lifeboat Events’ PressCamp Winter got underway Tuesday as a dozen media members met to discuss new product with 10 companies representing 12 industry brands.