KENT, Wash. (BRAIN) — Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.
The first recipient of support from the program is Trips for Kids.
WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.
"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.
NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.
Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.
CLEVELAND, Ohio (BRAIN) — Boom Nutrition, the maker of Carb Boom! Energy Gels, has announced the hiring of three new sales agencies.
VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver, BC.
MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.
GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.
RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern California. She was 23.
COLORADO SPRINGS, Colo. (BRAIN) — Limited tickets are still available for the USA Triathlon Hall of Fame Induction Ceremony, to be held Saturday, April 18, at the Harvard Club in downtown Boston.
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA has hired Chris Ballard as an outside sales rep for the New York metro area territory (the five boroughs and Westchester). He will be representing Action Bicycle USA exclusively.
PORTLAND, Ore. (BRAIN) — Portland-based frame maker Vanilla Workshop will pack up a truck with bikes and head south later this month for its California Fit Tour, bringing owner Sacha White's fit program to stops in San Francisco and Los Angeles.
DAYTON, Ohio (BRAIN) — System Cycle Supply is now distributing Box, Promax and Vee Rubber.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.
KENT, Wash. (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.
MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.
SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.
INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.