MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.
BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.
WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.
PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.
NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.
ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.
TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.
FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.
CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.
LEXINGTON, S.C. (BRAIN) — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.
LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.
Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.
KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.
COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.
KENT, Wash. (BRAIN) — Chris Speyer, currently serving as COO of Accell North America (ANA), has been promoted to CEO, effective immediately.
LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.
SAN MATEO, Calif. (BRAIN) — Action camera giant GoPro Inc. filed an S-1 form with the Securities and Exchange Commission on Monday, providing a financial picture of its operations as it prepares to go public. In its filing, GoPro said it hopes to raise $100 million with its public offering.
NEWBURY PARK, Calif. (BRAIN) — Giant is rebranding its dedicated women’s line, formerly known as Liv/Giant. Starting with model year 2015, Giant’s women’s-specific line of bikes, apparel and gear will be simply Liv. The company sent a letter to U.S. dealers Friday announcing the change.
CHICAGO (BRAIN) — Robert Priest, director of OE sales and dealer marketing for SRAM Europe, will leave the company in early June. In an announcement about his departure, SRAM said Priest made the decision to leave to focus on treatment for a declining kidney condition.