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Posted March 11, 2016
Bike to be featured on the cover of VeloNews' Buyers Guide.
Phinney with the frame he painted.

BOULDER, Colo. (BRAIN) — BMC Switzerland and VeloNews are running a sweepstakes that will award a Taylor Phinney hand-painted BMC Teammachine SLR01 frame, to raise awareness of the Davis Phinney Foundation for Parkinson's.

Posted in North America
Posted March 11, 2016

ODGEN, Utah (BRAIN) — Mavic has named Lyman Public Relations as its agency of record for the U.S.

Posted in Industry News
Posted March 11, 2016

SAN FRANCISCO (BRAIN) — Küat Racks has hired True Communications as its media relations agency. True Communications will assist Küat Racks with media relations and outreach. Based in Springfield, Missouri, Küat has been in business since 2005.

Posted in North America
Posted March 10, 2016
Challenging currency rates, sluggish fourth-quarter sales hurt profits.

MONTREAL (BRAIN) — Dorel Industries reported that its bike business, Dorel Sports, saw revenues drop by $6.4 million or 2.5 percent to $253 million in the fourth quarter of 2015. Removing the impact of foreign exchange rates, organic revenue was up about 3 percent, the company said.

Posted in North America Tagged Earnings/Financial Reports
Posted March 10, 2016

AUSTIN, Texas (BRAIN) — Strava will host a panel on bike commuting and its Strava Metro service at the SXSW Interactive conference here on Saturday. The panel discusion will be led by Strava's co-founder and CTO, Mark Shaw.

Posted in North America
Posted March 9, 2016

BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.

Posted in Industry News Tagged Media/Publishing / Racing & Sponsorship
Posted March 9, 2016

WATERLOO, Wis. (BRAIN) — Trek's Certified Service Center, a retailer service school the company announced last August, is now officially open. The center occupies 2,200 square feet at the company's Wisconsin headquarters and will offer more than 40 weeks of training this year.

Posted in North America
Posted March 9, 2016
Consumers can pick up at qualified dealers, who are now allowed to sell bikes over $1,000 on their own websites.

KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.

Posted in North America Tagged Web/Internet / Omnichannel & Consumer Direct Sales
Posted March 9, 2016

CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte. 

Posted in North America Tagged Racing & Sponsorship / Events
Posted March 8, 2016

HELSINKI (BRAIN) — As expected, Amer Sports Corporation has completed its purchase of Enve Composites for $50 million. The purchase plans were announced Feb. 22.

Posted in International
Posted March 8, 2016
Johnson will join the group on the first day of its 400-mile jaunt.

BOULDER, Colo. (BRAIN) — PeopleForBikes' annual awareness and fundraising bicycle tour — which in the past has ridden from Boston to Washington, D.C. and from Kansas City to Chicago — this year will go from Asheville, North Carolina, to Atlanta.

Posted in North America Tagged Advocacy/Non-profits
Posted March 8, 2016

ROCKLIN, Calif. (BRAIN) — Nova Cycles Supply is now working with Columbus/Gruppo SpA to offer a "Pro Builder" program for professional framebuilders. 

The program will give professional framebuilders special pricing and fast delivery times.

Posted in North America
Posted March 7, 2016

HAYWARD, Calif. (BRAIN) — Mike McMahon began as a brand representative for Bianchi in San Diego and Orange Counties effective March 1.

Posted in North America Tagged Sales Reps
Posted March 7, 2016
A group of Bell's Joy Ride ambassadors during a Friday ride in Santa Cruz

SANTA CRUZ, Calif. (BRAIN) — Six U.S. women and two Canadians spent this past weekend in this beachside community, riding bikes, getting to know one another and the Bell helmet brand, and learning about Bell’s new Joy Ride ambassador program.

Posted in North America
Posted March 4, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.

Posted in International Tagged Events / Consumer Expos and Rides / Tradeshows and conferences / Eurobike
Posted March 4, 2016

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands.

Posted in North America Tagged Distributor news
Posted March 4, 2016

SAN DIEGO (BRAIN) — Swiss e-bike brand Stromer, which shared U.S. sales and marketing resources under the same roof with owner BMC since 2012, has opened a new U.S. headquarters in San Diego separate from BMC and brought aboard a new general manager and sales director.

Posted in North America
Posted March 3, 2016

VENTURA, Calif. (BRAIN) — Distributor Zeitbike hired Scott Anderson as sales representative for Eastern Colorado.

Posted in North America Tagged Distributor news / People / Sales Reps
Posted March 3, 2016

DERBY, Vt. (BRAIN) — Custom onesies and twosies? No problem, says Louis Garneau, which is now offering no minimum order quantity on custom apparel out of its North American production facilities in Quebec, Vermont and Mexico.

Posted in North America
Posted March 3, 2016

TAIPEI, Taiwan (BRAIN) — The WFSGI's anti-counterfeiting program for the bike industry has eliminated more than 160,000 online listings for counterfeit bike products in the past three years, the group announced Thursday at the Taipei Cycle Show.

Posted in International

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