LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.
OAKLAND, Calif. (BRAIN) — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.
LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year.
The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.
LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.
The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.
DUARTE, Calif. (BRAIN) — Folding-bike maker Dahon has introduced the Dahon Explorers program, designed to spotlight cyclists who live by bike and to inspire others to incorporate a bike into their everyday lifestyle.
CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.
IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand.
VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.
BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.
BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.
The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.
BOULDER, Colo. (BRAIN) — Stages Cycling is now working with the South African distributor Omnico, which will exclusively sell and distribute Stages Cycling products within Southern Africa (South Africa, Namibia and Botswana).
TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South Africa-registered pro team, Team MTN-Qhubeka, for the 2015 season.
WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.
KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.
Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.
SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.
MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.
VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.