Industry News

COLORADO SPRINGS, Colo. (BRAIN) — SRAM has taken its educational program on the road with STU2U.

LOS ANGELES (BRAIN) — Hollywood Racks has brought on Jen Dickson as its new sales manager for U.S. customers.

For the past nine years Dickson was the inside sales manager for KHS Bicycles. She has more than 18 years of industry experience working as a sales rep, mechanic, IBD buyer and manager.

Tagged People

GRANCIA, Switzerland (BRAIN) — Ritchey International has brought Jeff Lockwood on board as marketing manager in Europe. Lockwood will be responsible for all aspects of marketing, branding and communications for Ritchey International.

Tagged People

SAUSALITO, Calif. (BRAIN) — U.S. cyclists itching to swing a leg over a Canyon bike will need to wait a little longer. The German consumer-direct brand is now aiming for a third-quarter launch into the U.S. market.

Tagged Omnichannel

VANCOUVER, Wash. (BRAIN) — Lazer Sport USA has opened its North American office, which will handle dealer support, sales and customer service. The new office is located in Vancouver, Washington.

NORTHVALE, N.J. (BRAIN) — G. Joannou Cycles has hired industry veteran Chris Budich to manage its U.S. business development for its Jamis and Nirve Bicycles brands.
In his new role, Budich will be responsible for managing the company's IBD network with an emphasis on developing and servicing U.S.

Tagged People

PORTLAND, Ore. (BRAIN) — The online bike registry platform Project 529 has acquired the National Bike Registry and is integrating the two programs, which have nearly 400,000 bikes in their combined registries.

Tagged Mergers & Acquisitions

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has expanded its warranty on its bikes and batteries to two years. The new policy is effective for all Pedego bikes sold beginning Jan. 1, 2017. 

LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California on Tuesday announced the route of this year’s event.

MONTEREY, Calif. (BRAIN) — Operators of the Sea Otter Classic have reached a 15-year agreement with Monterey County for use of the Laguna Seca Recreation Area for its annual event.

Tagged Sea Otter Classic
Velofix Minnesota partners Paul Schoening (left) and Al Watts.

MINNEAPOLIS, Minn. (BRAIN) — The owners of VeloFix Minnesota, who eventually plan to operate Velofix vans throughout the state, will hold a grand opening party this Thursday in conjunction with a local Mercedes Sprinter dealership.

Tagged Mobile service

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Tagged Racing & Sponsorship

SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.

Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.

ANAHEIM, Calif. (BRAIN) — Box Components' BMX and mountain bike components, including its new Box One drivetrain, are now available nationwide from J&B.

Tagged Distributor news

NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.

Tagged Racing & Sponsorship

CHICAGO (BRAIN) — Brent Wegscheid is leaving Abus at the end of January to pursue other opportunities in Colorado. The company announced that Wegscheid will be replaced by Dan Rocha as Midwest sales manager. Rocha has previously worked at SRAM and Colnago USA.

Tagged People

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has hired Jeremiah Jackson as its new director of sales. Jackson is a former sales manager at Honey Stinger and sales director for Sweetwood Cattle Company.

Tagged People
The distributor now carries Sidi, Forcefield Body Armor and Suomy helmets.

SANTEE, Calif. (BRAIN) — Ciclista-America, formed in 2013 as the exclusive U.S. distributor of Sidi cycling shoes, has expanded with the addition of Forcefield Body Armor, and most recently, Suomy cycling helmets.

Tagged Sales Reps

MONTEREY, Calif. (BRAIN) – This year's Bicycle Leadership Conference in Monterey will pick up the conversation where it left off last year, examining some of the brutal truths facing our industry.

NEW YORK (BRAIN) — Kent International's Bicycle Corporation of America factory in South Carolina was the subject of a segment on CBS Evening News this week, which emphasized the factory's use of automation to reduce labor costs.


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