DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.
LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.
LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.
NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.
With the increased coverage, Garneau now has a total of 26 reps in the U.S.
PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.
BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.
STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.
CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.
Gallarotti, 29, has spent the past five years working for Alpinestars.
LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.
TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.
COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.
PROVIDENCE, R.I. (BRAIN) — Protective gear brand G-Form has added Steve Kwait to its sales team.
ASHEVILLE, N.C. (BRAIN) — PeopleForBikes' Ride on Atlanta — a 400 mile ride from here to Atlanta, Georgia — got going Wednesday morning with several NASCAR stars joining th efirst day's ride, a challenging 130-mile route to Charlotte, North Carolina.
VANCOUVER, British Columbia (BRAIN) — Mia Kohout has been hired as the new general manager of the new Vancouver Bike Share program, which is scheduled to launch early this summer.