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Posted July 17, 2014
Updated

SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through BTI, QBP, Hawley and Cyclone.

Posted in North America
Posted July 16, 2014

NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

Posted in North America
Posted July 16, 2014

SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Posted in North America
Posted July 16, 2014

SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America Tagged People / Awards
Posted July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

Posted in North America
Posted July 15, 2014
Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America Tagged Sales Reps / People
Posted July 15, 2014

LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.

Posted in North America
Posted July 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — With Interbike moving earlier on the industry calendar this year, so are submission deadlines for Bicycle Retailer’s Interbike Show Dailies, distributed at the Vegas expo. To submit new product for consideration, email product description, suggested retail price, Interbike booth number and a high-resolution photo to BRAIN managing editor Toby Hill at thill@bicycleretailer.com by Friday, Aug. 8.

Posted in Industry News Tagged Media/Publishing / Tradeshows and conferences / Interbike
Posted July 15, 2014

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

Posted in North America Tagged People
Posted July 15, 2014

RAPID CITY, SD (BRAIN) — QBP will distribute Strider balance bikes to dealers in Puerto Rico, the Caribbean and several countries in Central and South America, the companies announced Tuesday.

Posted in International
Posted July 14, 2014

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.

Posted in North America Tagged Tradeshows and conferences
Posted July 14, 2014

KENT, Wash. (BRAIN) — Accell North America turned on an updated business to business website on Monday morning.

Posted in North America
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.

Posted in North America Tagged Competition
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.

Posted in North America Tagged Competition
Posted July 14, 2014

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.

Posted in North America
Posted July 14, 2014

MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.

Posted in North America
Posted July 14, 2014

LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.

Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.

Posted in International
Posted July 11, 2014

MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.

Posted in International
Posted July 11, 2014

HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.

Posted in North America

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