“Freds are men and women like me. We love riding our bikes, watching professional cycling, buying new bikes, clothes and gadgets for cycling. We aren’t always going to be the first to finish a race or get to the top of a hill, but we’re always going to look good doing it!”
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.
South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.
VANCOUVER, British Columbia (BRAIN)—Canada’s Mountain Equipment Co-op expects to move about 5,000 mid-level road, mountain and urban bikes in the first year selling its new bike line, according to Tim McDermott, bike product manager for MEC.
SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Mike Wallenfels to be its new CEO. He started his new position yesterday.
"I don't want to win unless I know I've done my best, and the only way I know how to do that is to run out front, flat out until I have nothing left. Winning any other way is chicken-s#!t."
—Billy Crudup as Steve Prefontaine in "Without Limits."
MARINA, CA (BRAIN)—Sidi America has contracted Perfect Pitch Creative to provide creative services for marketing and promotions, in a collaboration that will elevate Sidi’s profile with consumers and dealers alike.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has launched a new advocacy initiative that will pump $300,000 into locally-oriented, bicycle-related non-profit organizations through its U.S. dealer network in 2010.
LAGUNA HILLS, CA (BRAIN)—The holiday season is fast approaching and the staff at Bicycle Retailer is wishing the nation’s retailers a joyous shopping season. And you can help. Send us your product pick for the season’s best stocking stuffer.
GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Matt McClendon to be its after market sales manager.
McClendon had been with Kenda USA as its OEM sales manager.
SANTA BARBARA, CA (BRAIN)—Specialized wrapped up a three-day women’s product launch today in Santa Barbara, California, where it hosted a half-dozen writers and editors from women’s health, fitness, travel and outdoor magazines.
LAGUNA HILLS, CA (BRAIN)—Do you have bike related videos that you'd like to share with the BRAIN audience?
If you do please email the web editor at firstname.lastname@example.org for possible inclusion on the front page of the BRAIN Web site.
MONTREAL (BRAIN)—Third quarter revenue dropped 11 percent in Dorel Industries’ recreational and leisure segment, which includes its bike business, but for the year, the division remains up 1.4 percent.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.
LEXINGTON, SC (BRAIN)—The Hawley Company is setting up a college trust fund for Ian Foyster’s 13-year-old daughter Hailey. Foyster had been with Hawley since 2004 and worked as the company’s service center manager.
VAN NUYS, CA (BRAIN)—Easton Bell sales declined 11.3 percent for the third quarter of 2009, but the company began to see some signs of stabilization during the period including higher margins in the Action Sports segment, according to an earnings report issued on Wednesday.
VICENZA, Italy (BRAIN)—Campagnolo Group has created a division within the Group in order to better coordinate the communication and sales activities toward the OEM channel.
“He’s in a different league from all the other public figures who ride a bike. He’s not just out there riding, he’s competing and, in some cases, winning.”
VANCOUVER, British Columbia (BRAIN)—Mountain Equipment Co-op (MEC) has launched its own line of bicycles.