LAKE FOREST, CA (BRAIN)—Mountain biking legend Hans Rey has decided to stay put for at least two more years with main sponsors GT Bicycles and Fox Racing Shox.
Rey has some new sponsorships for 2008 as well including Italian-based Met Helmets and Ergon Bike Ergonomics for grips and backpacks.
SAN FRANCISCO, CA (BRAIN)—Dispatch, a San Francisco-based marketing communications agency, broadened its presence in the bicycle industry by announcing its working relationship with Shimano American Corp.
MORGAN HILL, CA (BRAIN)—In the search for a pedal-powered solution to offset climate change, you may remember Specialized partnered with Google and Goodby, Silverstein & Partners to host the Innovate or Die Pedal-Powered Machine Contest.
BOULDER, CO (BRAIN)—Bicycle Retailer and Industry News has contracted with Growth Cycle of Boulder, CO, producer of the Selling Cycling staff training program, creating two types of retailer-specific content for the print and online editions.
PORTLAND, ORE (BRAIN)—What do Shimano, SRAM, Chris King, Zipp and Rolf Prima have in common? They will all have booths at this year's North American Handmade Bike Show.
HOUSTON, TX (BRAIN)—Bike Medicine has increased its distributorship relationships by adding two additional wholesale suppliers for 2008.
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better support retailers in the Northeast and Mid-Atlantic regions, Interbike announced it will host its first annual Interbike Outdoor Demo East Tuesday, October 21 to Wednesday, October 22, 2008, 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I.
LOS ANGELES, CA (BRAIN)—In preparation for the highly anticipated return of the Amgen Tour of California professional cycling road race in February, a specially developed classroom curriculum has been distributed to fourth- through sixth-grade instructors and students in the 12 California "host" cities selected for
BLOOMINGTON, MN (BRAIN)—Ketty Kuan has been promoted from manager of Jagwire after-market sales to international director of after-market and original equipment manufacturer sales.
BOULDER, CO (BRAIN)—It should come as no surprise that CrossVegas will be back at Interbike this year, once again capping off the show's opening day on September 24.
MURRAY, UT (BRAIN)—David Erickson joins Composite Solutions as its business development manager.
Prior to this Erickson spent seven years at MacLean Quality Composites, and after almost 18 years in the composites industry, this is Erickson’s second move.
"The culture of abundance (information) being produced by the World Wide Computer is really just a culture of mediocrity—many miles wide but only a fraction of an inch deep." Nicholas Carr in his latest book "The Big Switch." (Provided courtesy of Marc Sani)
SANTA CRUZ, CA (BRAIN)—Last week's death of 18-year-old Lucian Gregg on a brakeless fixed-gear bicycle has raised some safety questions.
SAN RAFAEL, CA (BRAIN)—Trips for Kids wants everyone to come out for its annual "Brews, Bikes and Bucks" raffle event on Sunday, February 10, 2008 at the Broken Drum Brewery in San Rafael from 2 p.m. to 6 p.m.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Solutions, an event management, sales/marketing consulting company for the recreation and sporting goods industry, has hired Chad Battistone, a former Nielsen Business Media, Interbike and Health+Fitness Business account executive and bicycle industry veteran.
WATSONVILLE, CA (BRAIN)—Compass Diversified Holdings (CODI) has purchased a majority interest in Fox Racing Shox.
CARLSBAD, CA (BRAIN)—Campagnolo North America and its long time general manager, Richard Storino, parted ways last week. And Campagnolo is in the midst of reorganizing its North American Office.
"My aunt works at Bicycle Retailer and all I got are these lousy pair of BRAIN socks." —Jake Phillip Aaron, nephew of Stacey, Classified Sales Rep
SALT LAKE CITY, UT (BRAIN)—Fulfilling a goal of expanding its reach in the cycling market, Web-based retail training company 3point5.com recently contracted with Pacific Cycle to train sellers of GT Bicycles.
JACKSON, WY (BRAIN)—With blogs, YouTube, Facebook, Twitter and many other social media and social networks gaining ground as influential channels of communication, particularly among younger demographics, social media strategies have become an integral part of public relations campaigns.