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Norco launches enduro team aboard 650b

Published November 19, 2012

VANCOUVER, British Columbia (BRAIN) — Norco Bicycles has signed on a four-member enduro team that will compete in the burgeoning all-mountain race discipline aboard the Canadian brand’s new line of 650b, or 27.5-inch-wheeled, full-suspension bikes.

Based out of Switzerland, the Norco World Enduro Team consists of team leaders Lukas Anrig and Ludo May as well as Lorraine Truong and Michael Schärer.

"We are super excited to be creating the Norco World Enduro Team for 2013 and beyond. Our Sight and Range ‘Killer B’ models are the perfect tool for the team and we are excited to see our all-mountain bikes being proved on the international stage," said Peter Stace-Smith, PR and marketing manager for Norco.

Norco said the athletes will serve as a valuable feedback and product development resource for the continual refinement of the company’s 650b models — similar to the way the Dirt Norco Team was instrumental in developing the Aurum downhill bike.

Topics associated with this article: Competition

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