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Participation surges for 2015 Sea Otter Classic

Published March 3, 2015

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).

Sea Otter has grown in size and scope beyond its cycling core, with more product categories on display, organizers said. To meet the increased demand, the Sea Otter Expo has been expanded. 

“For 25 years Sea Otter has been a celebration of cycling, reflecting the enthusiasm, activities and momentum of the industry. Endemic cycling brands have embraced Sea Otter as a key opportunity to launch new products and interact with consumers,” said Frank Yohannan, president and CEO of the Sea Otter Classic.

“Today’s enthusiasts are participating in many activities both on and off the bike. Savvy marketers understand that the audience at Sea Otter is not just cyclists; it’s an expanded audience that plays a key role in influencing mind share and purchase decisions for their families and friends. As a result we're seeing increased participation from not only the cycling community, but also the outdoor lifestyle, electronics and other categories,” he added.

The Subaru Sea Otter Classic Powered by SRAM is set for April 16-19 at Laguna Seca Recreation Area in Monterey, Calif. For festival information, visit www.seaotterclassic.com.

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