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Showers Pass becomes exclusive apparel sponsor of IMBA in multi-year agreement

Published April 12, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

This summer Showers Pass will launch a full line of technical MTB apparel including the IMBA Shorts and IMBA Jacket, with a portion of proceeds from sales of those items benefiting IMBA. The IMBA staff and Trail Solutions teams will be fully outfitted in Showers Pass apparel for the next three years.

"We are thrilled to partner with IMBA, local IMBA chapters and the Trail Solutions team. They share our common core values of trail stewardship and advocacy," said Kyle Ranson, the president of Showers Pass. "Having the opportunity to partner with such a wonderful organization is very exciting, especially since we share a mutual goal of enabling the pursuit of outdoor adventure, this is a seamless collaboration."

Aimee Ross, IMBA's director of business development, said, "The partnership with Showers Pass couldn't have come at a better time for IMBA. Not only do we share many of the same goals, but as organizations we are both evolving into a new generation of mountain biking and mountain bike culture. Our entire team is thrilled to put the Showers Pass gear to the test." 

Showers Pass will debut part of the new summer mountain bike collection at the Sea Otter Classic next week, where the brand will share a booth space with IMBA (booth #239).

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