￼MORGAN HILL, Calif. (BRAIN) — Kali Protectives is now delivering a helmet that's been in development for several years — the Shiva Full Face, which meets DOT motorcycle standards but is as light as some full-face bicycle helmets.
GRAND RAPIDS, Mich. (BRAIN) — Rim and wheel maker Velocity USA is working with hub and wheel maker Industry Nine on some new wheels.
SEATTLE (BRAIN) — Nuun made its name with a popular line of fizzy sports drink tablets that provide electrolytes, vitamins, caffeine — but little calories — for shorter exercise sessions and for daily life.
SAN DIEGO (BRAIN) — California-based leather saddle company Selle Anatomica is working with UC San Diego to develop a carbon fiber road saddle that mimics the comfort of its leather saddles at considerably less weight.
BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles.
FORT COLLINS, Colo. (BRAIN) — The new Connex 11s0 chain from Wippermann is now available.
The 11-speed chain features a new pin riveting process and dramatically chamfered outer and inner plates to ensure compatibility with all 11-speed systems, including Shimano's Di2 electronic systems.
WATERLOO, Wis. (BRAIN) — Trek is releasing a new LED taillight that it said is specifically designed for daytime use.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles and Currie Technologies have teamed up to launch the Spicy Curry, a electric cargo bike that will be officially introduced at next week's Sea Otter Classic.
SPEARFISH, S.D. (BRAIN) — SRAM's Quarq brand is lowering prices on its entire power meter range, effective immediately. Prices have been reduced by 19 percent depending on model.
MUKILTEO, Wash. (BRAIN) — FSA has launched an employee purchase program offering qualified shop employees 40 percent off wholesale pricing and free shipping, plus a team partnership program selling race teams products at 40 percent off retail. Both programs run from April through Dec. 31, 2015.
CHICAGO (BRAIN) — SRAM is launching a new series of mountain bike drivetrains called GX with pricing that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups.
LONG BEACH, Calif. (BRAIN) – Following a recent price reduction, Pioneer is offering an even lower price point for its dual-leg crank-based power meter.
SAN MATEO, Calif. (BRAIN) — GoPro has patented a cube-like camera housing that could reshape how its action cameras look.
BOULDER, Colo. (BRAIN) — Panaracer's new Fat B Nimble tire range is being marketed as an affordable "hard-wearing four seasons tire."
CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the o
LOGAN, Utah (BRAIN) — Dog Ears is an aluminum replacement for the quarter-turn mount plastic tabs used on many Garmin bike computers, including the Edge 500 series.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes has added a steel-framed 700c-wheel bike to its range, called the RLT9 Steel.
The new model is designed for gravel road riding and touring.
MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.