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Bay Area retailer launches mobile e-bike repair service

Published March 29, 2017

SAN FRANCISCO (BRAIN) — Motostrano, an e-bike retailer with two stores in the greater Bay Area, has launched a pilot mobile e-bike repair and service program. The service allows e-bike owners to have their e-bike serviced at their home or office. Sending an email, phone call or text, customers can arrange repair and tune-up appointments. 

The mobile repair service is also being offered to e-bike manufacturers who are selling direct to customers or don't have a strong dealer network in the area. Motostrano has already signed on two manufacturers to deliver the service. 

“Building on the vast experience and knowledge in servicing electric bikes we've gained over the past eight years working with them, Ebikelane Mobile is now offering on-site e-bike repair, service and bike-building services for e-bike owners and manufacturers around the Bay Area as an add-on service to our existing brick-and-mortar operations,” said Joe Witherspoon, Motostrano founder and president. “The need is already there and we think we are better positioned than any business to offer this mobile service.”

Motostrano mechanics are certified to Bosch, Yamaha, BionX, Shimano, Bafang and Stromer. Ebikelane Mobile will also offer e-bike specific products and replacement parts like batteries, chargers, tires and other accessories that are unique to the uses of e-bike riders and the brands they support. 

“Over the years we've often had to service customers remotely and unofficially, so developing an official program for our own customers was inevitable,” said John Tai, Motostrano VP based in San Francisco. “Our service map will start with San Francisco, Marin, San Mateo and Alameda Counties during the pilot program and branch out from there because we also understand the need to service customers outside of the main metros.”

With the growth of online ordering of e-bikes, owners who bought their e-bikes online but need to have their bike’s final assembly done by a mechanic no longer have to figure out how to get that giant e-bike box to a bike shop, the retailer said. 

“This is a win for the consumer and also the e-bike industry who's looking for a way to expand the e-bike market to a bike industry who so far has been resistant to adopt e-bikes and a consumer base who wants to know they will be taken care of,” Witherspoon said. “In fact, traditional bike stores who do not have the experience to work on e-bikes can use our service as a sales tool. E-bikes are in high demand and there’s hundreds of brands and models. It's our job to stay on top of them and ensure they keep on buzzing.”

Motostrano is a privately owned company based in Redwood City and San Francisco. It has been in business since 2002.

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