Retail News

PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area. 

Tagged Advocacy/Non-profits

BOULDER, CO (BRAIN) — Trek Store of Boulder has been acquired by Elevation Cycles owner Nick Howe, former global road brand manager for Trek.

FORT MYERS, FL (BRAIN) — New Fort Myers retailer The Bike Bistro is just as much a social space as it is a bike shop.

Biker's Choice

MOUNT JULIET, TN (BRAIN) — The Biker’s Choice owner David Hardin saw the opening of his second store not only as a chance to enter a new community, but also as an opportunity to shake up his 23-year-old business a bit.

Bicycles Plus

FOLSOM, CA (BRAIN) — Bicycles Plus owner John Crews marked his shop’s silver anniversary in unusual fashion: He completely overhauled his already successful 25-year-old business.

SALT LAKE CITY, UT (BRAIN) — Consumer magazine Cycling Utah is promoting this Saturday, Dec. 8, as the inaugural Bike Shop Saturday, conceived as a bicycle retail alternative to Black Friday and Cyber Monday. 

SANTA MONICA, CA (BRAIN) – Santa Monica’s Cynergy Cycles, a flagship concept store for Specialized, appears to be in transition as its owner and general manager Eric Woods recently left. Longtime store manager Jim Whitsett was let go before Woods’ departure, according to sources close to the matter. 

Specialized checks in with Engadget author

MORGAN HILL, CA (BRAIN) — Engadget writer Joshua Fruhlinger went to two Southern California bike shops on Black Friday, shopping for a Specialized or Yeti. After being disappointed by his experience, he wound up buying a Santa Cruz from online retailer

Tagged Web/Internet
Author tells BRAIN that retailers need to 'meet me halfway'

BOULDER, CO (BRAIN) — AOL-owned is one of the most-read technology sites on the Internet. People paid attention last week when its former editorial director penned a column recounting his dismal shopping experience at two bike shops on Black Friday — and his ultimate decision to buy a bike online.

Tagged Web/Internet
Jay Graves

PORTLAND, OR (BRAIN) — After nearly 40 years in bicycle retail, Bike Gallery owner Jay Graves has retired and handed over the reins of his Portland chain to Mike Olson, owner of Trek Bicycle Superstore of San Diego, California. 

CHICAGO, IL (BRAIN) — Denver’s Turin Bicycles returns to its roots in more ways than one as it readies a new retail location in Chicago that will sell its own brand of bicycles as well as products and accessories from Asia and Europe that currently do not have U.S. distribution.

EVANSTON, IL (BRAIN) — Wisconsin’s Wheel & Sprocket, the BRAIN Gold Star Retailer owned by Chris Kegel, is opening its first location in Illinois, taking over the space being vacated by Evanston’s Ten 27 Cycles, formerly Turin Bicycles. 

Photos by Kyer Wiltshire

MILL VALLEY, CA (BRAIN) — High-end road and mountain shop Studio Velo gets a larger and more functional space to serve its well-heeled customer base after leaving its old digs for a new location in its hometown of Mill Valley, California.

With mixed emotions and expectations, retailers jumped into the Thanksgiving shopping weekend with Black Friday sales promotions that saw equally uneven results.

TRAVERSE CITY, MI (BRAIN) — “Custom” and “local” are the guiding forces at One of a Kind Cycle, a new boutique shop opening this week in Traverse City.

BOSTON, MA (BRAIN) — The Community Spoke, a bicycle co-op that provides free access to tools, parts and maintenance assistance, has closed indefinitely following a burglary in which thousands of dollars in bikes, tools and other shop supplies were lost. 

WALNUT, CA (BRAIN) — Cycling website BikeRoar is offering U.S. dealers free listings to market their businesses, with an eye toward rolling out premium services that would display retailers’ in-stock inventory and pricing as well as detailed shop information such as videos and store tours.

Tagged Web/Internet

SPOKANE, WA (BRAIN) — Trek and Moots dealer Two Wheel Transit has completed its move from downtown Spokane to a new location in the Washington city’s South Perry Street District. The new shop opened Tuesday, Nov. 13.

COSTA MESA, CA (BRAIN)—The National Bicycle Dealers Association invites its members to a webinar Wednesday by business consultant Tom Shay. The webinar, titled Strategies to Win in a Challenging Economy, is from 10 to 11 a.m. Pacific standard time.

SCOTTS VALLEY, CA (BRAIN) — Scotts Valley Cycle Sport has reopened in a new location and as a Specialized Elite Shop. Its new location is twice the size of its previous store.


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