Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Trek pushes into cyclocross

September 7, 2012

WATERLOO, WI (BRAIN) — When the Planet Bike Cup kicks off the biggest cyclocross series in the country in a few weeks, Trek Bicycle will have a major presence in the fast-growing sport for the first time.

Posted in Industry News

Standing room only crowd at Leslie Bohm memorial

September 4, 2012

BOULDER, CO (BRAIN) — Hundreds of friends packed a Boulder church on Sunday to remember Catalyst founder Leslie Bohm, who died of cancer August 20.

Posted in Industry News

Hydraulic road shift levers still rare

August 30, 2012
Colnago C59 disc fork

FRIEDRICHSHAFEN, Germany (BRAIN) — The industry's still waiting for hydraulic brake/shift levers from Shimano and SRAM. Meanwhile, Shimano's new Di2 wiring throws a wrench into alternative options.

Posted in Product/Tech

Not Mini, but Cooper bikes are the real deal

August 29, 2012
Mike Cooper

FRIEDRICHSHAFEN, Germany (BRAIN) — They are not particularly compact or cute, nor do they feature racing stripes. But the Cooper bicycle line has some strong connections to the Mini Cooper automobiles, starting with the bike brand's founders, the Cooper family.

Posted in International

Dutch Treat: The Netherlands leads Europe in pricy bike sales

August 28, 2012

FRIEDRICHSHAFEN, Germany (BRAIN)—When it comes to bicycles, the Dutch know how to treat themselves.

Posted in Studies/Reports

Sponsors stand by Armstrong

August 24, 2012

COLORADO SPRINGS, CO—Lance Armstrong’s lifetime ban from sport for doping may have relatively little affect on the retired athlete’s standings in the bike industry, as several of his longtime sponsors are continuing to support him and his foundation.

Posted in Industry News

Another bike boom on the way?

August 23, 2012

Except in Flomax commercials, Baby Boomers no longer drive the U.S. bike market, but an upcoming generation may help produce another bike boom like the one that bell-bottomed Boomers created in 1970s.

Posted in Studies/Reports

Catalyst founder Leslie Bohm dies

August 21, 2012
Leslie Bohm

Leslie Bohm, who devoted his career to cycling and to helping independent bike shops compete with larger vendors, died Monday evening after several years of fighting cancer. He was 59.

Posted in Industry News

Armstrong's suit dismissed, USADA to proceed

August 20, 2012

AUSTIN, TX (BRAIN)—A federal court in Texas has dismissed Lance Armstrong's lawsuit that challenged the U.S. Anti-doping Agency's jurisdiction in charging Armstrong with doping.

Posted in Industry News

Colorado Supreme Court to hear bike case

August 17, 2012

BOULDER, CO (BRAIN) — Colorado's highest court will hear arguments in November on a case involving a mountain town's ordinance banning bikes from a once-popular cycling route.

Posted in Industry News

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