Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

October 22, 2012

GREENWICH, CT (BRAIN) — Custom fit studio Signatures Cycles has moved its Greenwich location to gain increased foot traffic in and out of the affluent town’s transportation hub.

Posted in Retail News
October 18, 2012

EL DORADO HILLS, CA (BRAIN) — Just ahead of its three-year anniversary, Folsom Bike has expanded to a second location with the opening of Town Center Bike & Tri.

Posted in Retail News
October 16, 2012
Spike Toler

RICHMOND, VA (BRAIN) — Retailer Ann “Spike” Toler, a mainstay of the Richmond cycling scene who unexpectedly passed away last week at age 50, will be remembered during a tribute mountain bike ride Wednesday originating at her shop, Coqui Cyclery.

Posted in Retail News
October 8, 2012

ORANGE, CA (BRAIN)—Thousands of dirt devotees young and old gathered across the nation Saturday in observance of Take a Kid Mountain Biking Day, the International Mountain Bicycling Association’s annual event to get youth out on the trails.

Posted in North America
October 4, 2012

 DENVER, CO (BRAIN) — Panda Bicycles has opened a new boutique shop in Denver dedicated to the bamboo bike brand that could be the first step in establishing a network of concept stores.

Posted in Retail News
October 2, 2012
Fresh Bikes' new location in Fairfax, Virginia. Courtesy photo.

FAIRFAX, VA (BRAIN)—D.C.-area retailer Freshbikes has opened a new store in Fairfax, Virginia, its first location outside the Washington Beltway.

Freshbikes operates two other stores, in Arlington, Virginia, and Bethesda, Maryland. The new Fairfax location gets the retailer into a more suburban market.

Posted in Retail News
September 28, 2012

SEATTLE, WA (BRAIN) — A year after overhauling its retail strategy, boutique road bike seller Glory Cycles of Greenville, South Carolina, is opening a second location across the country in Seattle, Washington.

Posted in Retail News
August 28, 2012

SAN DIEGO, CA (BRAIN)—WD-40 Co., whose penetrating oil has been a household name since the 1950s, is launching WD-40 BIKE, a new business unit focused exclusively on cycling-specific maintenance products.

Posted in Product/Tech
July 31, 2012

TEMECULA, CA (BRAIN) —The rise of carbon fiber has forced some tough decisions on Intense Cycles.

Posted in North America
Amid carbon craze, made-in-USA bike brand works to maintain domestic manufacturing