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Reid announces new partnership with Vellendtech

Published November 5, 2018

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Reid has mutually parted ways with Canadian Distributor, Step 4 Distributing and announces new partnership with Vellendtech.


Vellendtech is a Canadian Bike and Bike Accessory Distribution Company located in Toronto, Ontario, Canada. They are an experienced Distributor founded in 1990 with a focussed Bike team serving the Canadian Independent Bicycle Retailer.

The bikes will be distributed from Toronto, with some immediately available stock with more to follow in Spring 2019. Vellendtech will have no minimums for Reid in repeat inventory and small minimums in Booking inventory. The MSRP range for Reid in Canada will be from $149 to $3,200 with most bikes around the $400 to $600 range.

Vellend Tech had this to say on the partnership 'Reid's quality, value and selection has really impressed us and we look forward to getting these bikes to our Dealers. We love the message Reid is telling, are most impressed with their marketing strategy, and are excited to join the Reid company.'

InternationalSales Manager, Troy Kniveton of Reid has this to say 'Reid are very excited to have partnered with Vellend Tech on an exclusive basis for Canada. Vellend Tech bring to the table a wealth of industry experience and knowledge as well as a dedicated team to service IBDs nationwide. Vellend Tech specialise in working closely with IBDs and offering great products at a competitive price which compliments the Reid philosophy of enabling freedom through cycling. It has been a pleasure getting to know the team at Vellend Tech and myself and the rest of the Reid team are very confident and excited with what the future holds Reid in Canada'

For anyone interested in stocking REID in Canada, please contact National Bike Brand Manager Chris Kent at 416 251 5006 or 705 725 2119 email



Topics associated with this article: Distributor news

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