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Lyncée gets the year off to a strong start

Published January 21, 2021

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Lévis, January 21, 2021. – Lyncée gets the year off to a strong start by announcing the appointment of Mr. Mathieu Larochelle as National Sales Manager, Mr. François Robert as Brand Manager and Mr. Denis Thiboutot as Sales Representative.

Mr. Larochelle has a long and illustrious track record as a manufacturers' agent and representative for a large number of prestigious brand names. Having worked in the sports industry since 1984, he has developed in-depth knowledge of the market which will be highly beneficial to the entire sales team at Lyncée.

"I'm excited about the prospect of developing our market share from coast to coast with the team of representatives already in place and Lyncée's outstanding catalogue of products," Mr. Larochelle points out.

Mr. François Robert, who has also gained many years of experience in various sales and marketing roles in the sports goods industry, will be developing Lyncée's product offering.

As regards Mr. Thiboutot, he has been entrusted with the role of sales representative for textiles and accessories for the eastern Quebec region.

"They are three undeniable assets for Lyncée and their hard work is already having an impact. The coming year will enable us to continue to increase our sales across Canada, expand our range of distinctive cycling products and carry on building lasting business relationships with retailers," says Lyncée Executive Director Nathalie Samson.

Among the numerous brands offered by Lyncée is Elvedes, a Dutch company providing a complete range of workshop products. Lyncée is also the distributor for Birzman, a brand recognized for its pumps, tools and saddle bags, as well as Northwave, the iconic Italian brand of shoes and clothing.

About Distributions Lyncée

Our mission is to offer Canadian retailers medium- to high-end quality products that are distinctive in their use and innovative in their design or that are simply exclusive to the North American market. We work primarily in the sports and outdoor sector with a special focus on the cycling industry.

All our daily actions are built around the values of respect, attentiveness and transparency, both within our own team and in the business relationships we forge with our partners.

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