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FasCat Coaching Introduces IBD Reseller Program

Published January 7, 2022

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BOULDER, CO, January 2022 — FasCat Coaching, known for their five-star rated, science-based digital training plans, launched a new IBD training plan reseller program, providing retailers with up to 30% margins. The new program gives IBD’s the ability to sell a library of over 100 training and meal plans from the most respected cycling coaching company in the world. Most importantly, it lets shops offer digital training plans independently, or alongside a bike, bike computer, powermeter or smart trainer purchase.

Now, bike shops and e-commerce websites can offer best-in-class training plans to their customers that start at just $49.00. In an era of long lead times and OOS merchandise, the FasCat Training Plans are a great way to generate income while providing a valuable service to their customers.

FasCat has been helping cyclists ride faster since 2003, and has been at the forefront of power based training, including Sweet Spot training which founder, Frank Overton, coined to describe the more efficient training technique for amateur athletes.

“Our training & meal plans, workouts and recipes embody 20 years of coaching experience. We specialize in amateur based training that’s real world, fun, simple and most importantly effective ”, shares Overton. “When we know riders’ goals, we can deliver the right training plan for the right time of year.

FasCat Coaching sells Training Plans to athletes in over 70 countries - essentially everywhere people ride bikes - as well as their ‘Winning in the Kitchen’ meal plans that include grocery lists, meal prep instructions and nine delicious recipes that take 10 minutes or less to cook.

About FasCat Coaching:

FasCat’s Mission is to share our expertise to help athletes ride faster. We love cycling and love helping cyclists improve their performance on the bike. We are extremely grateful to combine both of these passions into one. For more information on FasCat Coaching, please visit

FasCat Coaching is a Public Benefit Company that has pledged 1% of profit to support athlete development, especially for NICA and Collegiate Cyclists.

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