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Lezyne's Terry Cooke Promoted to VP of Production and Engineering

Published July 14, 2022

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TAICHUNG, TAIWAN – Lezyne has promoted Worldwide Engineering Manager Terry Cooke to Vice President of Production and Engineering. This promotion follows the recent news of their restructured sales and marketing teams amidst the company's remarkable growth over the last few years.

Cooke is based in Taichung, Taiwan, where the company's factories are located, and he has been with the company for over ten years. His new role was not only earned but also prompted by a significant staff increase along with the addition of Lezyne's new machining factory. Cooke himself oversaw the planning and construction of the new facility.

With a diverse background in product development, production, and engineering—most notably the driving force behind Lezyne's biggest category: electronics—he will deftly transition into his new position using this extensive experience.

His new responsibilities will include overseeing new projects like expanding and streamlining Lezyne's manufacturing capabilities, growing Lezyne's engineering team and resources on an international level, and overseeing production and quality control beyond R&D. He will also continue to be a big part of Lezyne's rapidly growing OE business, which heavily includes their extensive line of e-bike lights.

"Terry has been my main man for many years," explained Micki Kozuschek, Lezyne's founder and president. "As an engineering-first company, his knowledge of the brand, what makes it successful, and how to keep it growing makes him the perfect fit as vice president of production and engineering."

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