Delta Launches “Make Room for What Moves You” Campaign to Drive Sales of Garage & Bike Storage Solutions
Randolph, MA — Delta has introduced its new Make Room for What Moves You campaign, a retail-focused initiative designed to help dealers and shops capture more sales in the fast-growing garage and bike storage category.
The campaign connects with a growing consumer mindset: organization equals freedom. Shoppers aren’t just looking for storage—they’re looking to reclaim space, reduce stress, and make their homes more functional. A well-organized garage or storage space signals readiness and pride, while also supporting active lifestyles.
For retailers, this translates into sales opportunities. Delta’s top-performing products—including the Pivot Rack, Ceiling Hoist Pro, Adjustable Floor Stand, and Wall Ride—are featured in campaign materials to drive customer interest. With durable construction, compact packaging, and strong visual merchandising, these solutions make it easy for shops to stock and easy for customers to buy, and YOUR shop could be their first stop in their search.
The Make Room for What Moves You campaign aligns with seasonal selling moments such as back-to-school dorm setups, fall garage resets, and holiday preparation, offering retailers timely opportunities to promote storage alongside bikes, gear, and accessories. The campaign will be heavily supported by robust consumer-facing advertising through the end of the year and into peak sales season.
Campaign Benefits for Dealers:
- Proven Best-Sellers: Storage solutions with strong consumer demand.
- Sales-Driving Storytelling: Organized garages = happy, ready-to-ride customers.
- Seasonal Relevance: Taps into key buying cycles: back-to-school, fall, holiday, cycling season and increases foot traffic into your retail store(s) during non-traditional cycling season.
- Merchandising Support: Packaging and visuals built to stand out at retail.
About Delta
For over 30 years, Delta has been helping people make room for what moves them. From smart bike storage to home organization solutions, we design with purpose—freeing up your space so you can focus on the ride, the adventure, and the moments that move you most. For more information please email Kaleigh Durkin at marketing@deltacycle.com
