Announcements

Foothill Ranch, Calif., Sept.

Kaysee Armstrong and Joshua Berry defend Queen's Stage Race Titles, Armstrong and Colin Strickland take the win in the 102-mile Baked Potato; New Course Records Set

Vallejo, CA - Wren Sports is proud to announce the introduction of the custom designed Wren inverted suspension fork as an upgrade option for the Stromer ST5 and ST3 e-bikes.

New partnership will see LOOK pedals and cleats distributed in Norway, Sweden and Finland from September 2019

Nevers, France: LOOK are pleased to announce a new partnership with Cycle Service Nordic, extending their reach into core Scandinavian territories starting from September 2019.

INDIANAPOLIS, IN. – US-based SILCA, known for their premium bicycle air pumps, tools, and bags proudly announces a new partnership with German Distributor, HARTJE covering Germany, Austria and Denmark.

DENVER, COLORADO (September 9, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov. 1-5, 2019.

Ride Spot app and mobile platform lauded alongside problem-solving projects, products and services designed by Nike, Microsoft, MasterCard and others

Flathead Valley, MT— September 9, 2019 ­­— Esker Cycles is proud to announce the Montana Trails Fundraiser, a collaboration with Southwest Montana Mountain Bike Association, Flathead Area Mountain Bikers, and MTB Missoula, which aims to raise money for mountain bike trails throughout the state of Montana.

ReserveCarbonwheels and rims available now to U.S. retailers

Levis, Quebec and Lexington, S.C. – September 9th, 2019 – HLC announced today an exclusive partnership with Bikeshield and their top-of-the-line bike protection solutions. Products will be available to US and Canadian retailers in September. 

Chicago — Organizers of the CABDA Expo announced a new initiative on Friday titled The Top Shops Challenge, a participation-based ranking of bicycle retailers. 

SAN DIEGO (BRAIN) – NiteRider has hired Jason Norman as its new marketing manager.

In 2018, the UCI World Championships and the rounds of the UCI World Cups in cycling’s various disciplines attracted some 10,000 athletes from 98 countries and were held in 24 countries on five continents.

ADVNTR Media Group is a newly formed brand management, strategy and communications agency in the cycling and outdoor channels with specific focus on web, brand, sales and marketing strategy development and execution.

Monterey, CA: The Sea Otter Classic (“Sea O

Morgan Hill, CA (September 4, 2019)– Roval Components is partnering with ECHOS Communications for PR and Marketing services. 

Sports business veteran Pool will lead the business team responsible to Marketing, Membership and Sponsorships.

Trust Performance partners with three new distributors to bring Trust Performance suspension to dealers in Japan, Spain, and Israel.

WILTON, Conn. — Dorel Sports, a segment of Dorel Industries, today announced major changes to the marketing leadership team that oversees Cannondale, GT, and Fabric.

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