Announcements

Justin Williams, Cory Williams, and Skylar Schneider to join the leading activewear brand's partner roster of elite athletes

[ENCINITAS, CALIF.] November 2, 2021—Today, Southern California-inspired activewear brand Vuori announces L39ION (pronounced legion) cyclists Justin Williams, Cory Williams, and Skylar Schneider as brand partners and collaborators.

Outdoor industry and cycling expert brings leadership and sustainability experience to the recommerce platform

November 02, 2021 - Broomfield, CO — HLC has connected their popular Doorstep Delivery program with SmartEtailing to offer drop ship capabilities through the largest network of bike shop websites in the US and Canada.

New effort will dedicate $30 million to 300 founders of color in the outdoor industry 
 
Serial 1's 1-OFF Series Creates and Auctions Handbuilt, Single-Edition Custom eBikes, This One to Benefit the just keep livin Foundation

MILWAUKEE — October 29, 2021 — Serial 1 has unveiled the second custom, single-edition eBike available for auction in its 1-OFF Series on Friday.

Cycle Limited, a Florida-based online pre-owned bike retailer, has found a definitive way to set themselves apart in the ever-changing bike industry.

The retailer also will open two additional Going, Going, Gone! locations, two Warehouse Sale locations and two relocated DICK'S Sporting Goods locations

PITTSBURGH, Nov. 1, 2021 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) will expand the footprint of its Public Lands outdoor concept with the grand opening of its second Public Lands store -- in Columbus, Ohio -- on Nov. 5. DICK'S, the leading U.S.

HEERENVEEN (THE NETHERLANDS), 29 OCTOBER 2021 – Accell Group N.V. (Accell Group) announces that the Supervisory Board intends to appoint Francesca Gamboni as Chief Supply Chain Officer (CSCO) and member of the Board of Management.

28 October 2021

BikeExchange Limited (ASX:BEX) has announced the appointment of Rebecca Boxall as its newly created position of Chief Customer Officer, finalising the recruitment of its Executive Team following the successful IPO in February this year.

Thule, a global leader in products designed for an active lifestyle, will be opening its first brand store in Canada inWest Vancouver, British Columbia. This new retail store will offer local Canadian customers a first-of-its-kind shopping experience by showcasing all of Thule's product categories in one space.

Lipscomb brings decades of DEI and organizational coaching expertise as USAC undergoes growth with emphasis on diversity, equity, and inclusion in sport and its organization

Oct. 25, 2021 (COLORADO SPRINGS, CO) USA Cycling announces that David Lipscomb, CEO & Head Coach at CIS Training Systems LLC, will initially serve a one-year term as the organization's DEI and Organizational Development Consultant.

New Program Benefits Individual Consumers, Bike Shops, Events and Manufacturers

PORTLAND, OR (October 19, 2021) - BikeFlights.com, a bicycle shipping service and bike box supplier, has just made it easier for individual cyclists and businesses to ship e-bikes within the contiguous U.S.

Richmond, California (October 21, 2021) — Cleary Bikes, specialty kids’ bikes manufacturer, has announced that Mike’s Bikes, a well-known California retailer, will carry Cleary’s entire line.

Athletic Brewing is the official, non-alcoholic beer of Outside, with a shared vision to get outdoors and live without compromise

Quality Bicycle Products' premier retailer education event will take place February 15–18, 2022. Over the course of four days retailers will attend a variety of webinars that address key issues dominating the industry and marketplace today.

ANAHEIM, CA—American BMX Company (ABC) is pleased to announce the addition of industry veteran Art Ornelas to lead its sales team.

Two-Time Olympian Tinker Juarez Joins 1,500 Cyclists at Sold Out Event Supporting Foodbank of Santa Barbara County and Harding University Partnership School.

SANTA BARBARA, Calif. – Oct. 18, 2021 – After a pandemic-forced hiatus in 2020, Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California's Central Coast, returns to Leadbetter Beach this Saturday October 23, 2021, with its largest event in 10 years.

BENTONVILLE, Arkansas - Bike School Bentonville is a "ski school" for mountain biking coming to Bentonville in the spring of 2022. Every ski town has a school that offers education and skills development for locals and visitors alike.

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