Announcements

NBDA Bicycle Retailer Excellence Award Updates –People's Choice Voting Starts June 1st, Over $12,000 in Scholarships Available

Waterloo, WI – May 26, 2021 – Earlier this year, Trek Bicycle introduced the Pathfinders Scholarship, a scholarship program aimed at changing the landscape of competitive cycling in the United States by bringing greater diversity, equity, and inclusion to youth mountain biking.

The co-op will grow its New England presence with a new Westbrook store, offering top-quality outdoor apparel, gear and expertise

REI Co-op is opening its first location in Maine, bringing quality outdoor gear and renowned expertise to the Greater Portland area in fall 2021.

Black Girls Do Bike and Little Bellas join forces to increase opportunities to get more girls and women on bikes

Denver, COLORADO - Reddiyo announces the release of the Reddiyo training platform, available as a mobile app that provides cyclists with a comprehensive, yet simplified, way of training using custom dynamic training plans that adapt based on rider-provided data.

BROOKLYN, NY –Born from the water in 1999, Hurley was founded in Huntington Beach, California on the principle of empowering and fueling the voice of the next generation.

This affordable, easy-to-use service utilizes LEOMO’s wearable motion analysis technology to collect data of a cyclist’s precise movements to optimize their saddle position.

The National Bicycle Dealers Association (NBDA), in partnership with Jay Townley, Human Powered Solutions announced the release of the NBDA US Bicycle Market Overview 2020 Report on the state of the US specialty bicycle retailer market. The report is available on the NBDA website.

Industry-leading e-bike brand brings comfort and performance upgrades to fleet of affordable electric bikes

BOULDER, COLO (May 19, 2021) — The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry's top leaders, met virtually for their semi-annual gathering May 18.

{May 17, 2021, Seattle, WA}—Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has announced new hires accompanying its recent North American headquarters move.

MISSOULA, Mont. – Carolyne Whelan has joined Adventure Cycling Association as Editor-in-Chief of Adventure Cyclist magazine. She takes over from longtime Editor Alex Strickland. Adventure Cyclist is the member magazine of Adventure Cycling.

Today, USA Cycling announced the details of their upcoming Inclusion Conference and I would like to applaud their decision to engage the services of an LGBTQ and BIPOC led Consulting agency to guide them in planning a conference.

The Conference will be held in Colorado Springs, CO with the initial support of industry leaders Specialized Bicycles, Canyon Bicycles, Allied Cycle Works, Trek Bikes, Skratch Labs, and the UCI.

The National Bicycle Dealers Association (NBDA) has expanded its Women in the Bicycle Industry programing with monthly events and a dedicated Facebook group.

Integration allows omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform

11 May 2021 (Montreal) — Lightspeed (NYSE: LSPD) (TSX: LSPD), a leading provider of cloud-based, omnichannel commerce platforms, announced today it will integrate Google tools directly into its platform, to help independent businesses globally as they safely re-open and expand their in-store capacity.

World Bicycle Relief and Zwift join the movement to celebrate cycling and boost advocacy within the global cycling community

The chamois cream manufacturer announces $5k grants total in honor of Bike Month. The brand will make $1k donations to four non-profit bike organizations then crowd-source a fifth donation to be announced at the end of Bike Month.

BRASELTON, Ga., May 06, 2021 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (Nasdaq: FOXF) (the "Company" or "FOX") has announced the appointment of three key new leadership additions as the Company continues to lay the foundation for its next phase of growth.

Italian brand known for unmatched passion and innovation auctions one-of-a-kind digital artwork of historically significant Colnago models.

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