Announcements

Why SWOPE Matters

Cycling Brand Dario Pegoretti Launches a New Film That Seeks To Reflect a Sense of Community, Positivity and Creativity In a Chaotic Year.

A new opportunity for outdoor, bike, and paddle retailers, brands, and media to safely meet in person this August

Tagged Tradeshows and conferences / The Big Gear Show / (e)revolution

Vittoria’s development of the first of its kind Bicycle Tyre Innovation Center with the Cycling Experience Park, uniting Vittoria’s global R&D and innovation team will be the responsibility of the new CIO.

The decorated Olympian will now lead the Track Sprint Program for USA Cycling

COLORADO SPRINGS, Colo. – USA Cycling has brought on three-time U.S. Olympian Erin Hartwell to lead the National Track Sprint Program.

(Asheville, N.C.) -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, is making key promotions to their internal team and adding new staff roles to bolster their data and communications capabilities.

Tokyo, Japan / April 26, 2021 - ROUVY has signed a partnership agreement with growB Sports (Globe Sports Communications Ltd.) to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Japan.

The Big Bear Lake Trail Center (West Virginia) has announced that Bike Bash WV 2021 is moving forward and is scheduled to take place over the July 16-18, 2021 weekend in Bruceton Mills, WV.

Denver, COLORADO - April 20th, 2021 - Reddiyo announces the release of the Reddiyo training platform, available as a mobile app that provides cyclists with a comprehensive, yet simplified, way of training using custom dynamic training plans that adapt based on rider-provided data.

Each year, the world's oldest independent design organization, Hannover-based iF International Forum Design GmbH, selects the best candidates for the global competition iF Design Award. This year, Thule is awarded the iF Design Award for two products: Thule TopRide and Thule RoundTrip Bike Duffel.

Montreal – NRG Enterprises, a division of Raymond Lanctôt, Ltd. has signed a multi‐year agreement to distribute Goodyear Bicycle Tires in Canada. NRG/Lanctôt will take over distribution on April 1, 2021. Sales representatives will have samples, catalogs, and pricelists in the coming days.

EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce

Durango, CO (April 12, 2021) - Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers so that all children have access to bicycles and a safe place to ride

Brownsville, Vt. (FOR IMMEDIATE RELEASE) – Following Vermont Governor Phil Scott's announcement that large events can be held during summer 2021, Mountain Flyer Magazine and Ascutney Trails are excited to announce FLOW STATE, the Vermont Mountain Bike Festival, July 30-August 1, 2021.

Cane Creek Cycling Components is proud to announce the “HELMyeah IMBA Sweepstakes”!

Tagged DEI and Sustainability

Hyper Joins Series as Presenting Sponsor for Ten Digital Competitions, Six LIVE Events, and a National Championships

Announces purchase of new office and relocation to Olde Kensington, Philadelphia

BikeCo LLC is proud to announce that it has been named to The Philadelphia Inquirer's Top Workplaces rankings for 2021.

Outride is excited to announce the Outride Together Campaign. A national, year-long campaign calling on the cycling community at large to join them in generating more miles, more riders, better health, and stronger communities.

SRAM announces the opening of its newest Technical Service Center in North Vancouver, Canada. The new location will provide Canadian dealers direct SRAM, RockShox, Zipp, Quarq technical service, paid service, and warranty processing.

BIEA ethos to grow, diversify and build stronger UX for retailers

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