Announcements
CYPRESS, Calif. – Nov. 15, 2021 – Last month, Yamaha Bicycles sponsored Ride Santa Barbara 100, the premier century bike ride on California's Central Coast.

Faction Bike Studio (FBS) is a full-service partner for leading and reputable worldwide cycling brands. We specialize in the entire product development process of bicycle frames, components, and accessories.
SEATTLE, WA (November 12, 2021)—Outdoor retailer and lifestyle brand evo, has announced the launch of a new membership program.
LOUISVILLE, Colo. (Nov 9, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and
KANSAS CITY, MISSOURI (NOVEMBER 9, 2021) -- Grassroots Outdoor Alliance today announced the launch of IndieOutdoor (www.IndieOutdoor.com), a 501(c)(6) non-profit trade association delivering real-time sales data, local marketing support and a united national voice to all out
Trek announces the Buffalo Bicycle as "Bike of the Year" as it helps individuals transform their communities through specially designed, locally assembled, rugged bicycles
Trek matches donations up to $500,000 in hopes of raising $1 million for World Bicycle Relief
Brooklyn, N.Y. – Brooklyn Bicycle Co., a leading manufacturer of urban bicycles, today announced the appointment of Brad Accettella as Chief Operating Officer (COO). Accettella comes to Brooklyn Bicycle Co.
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Within three years, 25,000 Seattle students annually will learn how to safely ride a bike in the Let’s Go elementary school and Let’s Go Further middle school curriculums.
Scotts Valley, CA. November 8, 2021. Managing Director of BMC USA, David Votava, announced the hiring of Joan Hanscom in the role of Marketing Manager, "Joan joins the team at a very exciting time for our company.
Expanding Library of Online Courses for Outside+ Members and Broadening Social Media Reach
SAN FRANCISCO (November 3, 2021) — Strava, the leading social platform for over 92 million athletes and the largest sports community in the world, today announced the hire of Lily Yang as Chief Financial Officer.

[ENCINITAS, CALIF.] November 2, 2021—Today, Southern California-inspired activewear brand Vuori announces L39ION (pronounced legion) cyclists Justin Williams, Cory Williams, and Skylar Schneider as brand partners and collaborators.
Outdoor industry and cycling expert brings leadership and sustainability experience to the recommerce platform
November 02, 2021 - Broomfield, CO — HLC has connected their popular Doorstep Delivery program with SmartEtailing to offer drop ship capabilities through the largest network of bike shop websites in the US and Canada.

MILWAUKEE — October 29, 2021 — Serial 1 has unveiled the second custom, single-edition eBike available for auction in its 1-OFF Series on Friday.
Cycle Limited, a Florida-based online pre-owned bike retailer, has found a definitive way to set themselves apart in the ever-changing bike industry.

PITTSBURGH, Nov. 1, 2021 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) will expand the footprint of its Public Lands outdoor concept with the grand opening of its second Public Lands store -- in Columbus, Ohio -- on Nov. 5. DICK'S, the leading U.S.
HEERENVEEN (THE NETHERLANDS), 29 OCTOBER 2021 – Accell Group N.V. (Accell Group) announces that the Supervisory Board intends to appoint Francesca Gamboni as Chief Supply Chain Officer (CSCO) and member of the Board of Management.