(Lexington, SC) — January 11, 2021 — HLC announced today the addition of Leatt and Swagman to their US product offering. Limited inventory for both brands is available now at, but dealers can place backorders to ensure priority when more arrives.

Tagged Distributor news

SRAM Dealer Service Direct (DSD) has officially become SRAM Technical Support (STS) as of January 1, 2021. SRAM’s STS group provides technical service and support to anyone, including dealers, distributors, OEM’s, and riders.

Quality Bicycle Products announces the launch of its 2021 Dealer's Choice partnership program. As Q's flagship strategy uniting participating brands with retailers, Dealer's Choice rewards retailers with powerful incentives while growing ridership and overall industry health.

PNW offers lifetime warranty on existing and future products.

SEATTLE, Wash., January 6, 2021 - PNW Components announced today that their products will now be covered under a lifetime warranty.

David Kudo

January 5, 2021, Mississauga – EuCan Distribution Inc., exclusive distributor of CUBE bikes and accessories in Canada, is proud to announce the appointment of David Kudo as Account Manager, responsible for the Quebec and Ontario region.

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has appointed Tim Godfrey as Chief Marketing Officer.

FULLERTON, CA—American Bicycle Company (ABC) is pleased to announce the addition of industry veteran Robert Kahler to its product management team.

The Van Raam Chat trishaw was designed specifically for the Cycling Without Age chapters throughout the world. Announces Aggressive Plan to Open up to 250 Locally-Owned Retail Stores and Service Centers in the United States


High School Bicycle Education Program Finding Space in the Cracks of a Pandemic Economy

BOULDER, COLO. (Dec. 16, 2020) The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met vi

The League of American Bicyclists recognizes communities for progress towards making biking better for everyone

23 December 2020 - Bath, UK: SHIFT Active Media, the award-winning international cycling marketing agency, has welcomed four new hires to its Media Buying, Account Management and Social Media teams:

St-Augustin-de-Desmaures, December 17, 2020 - Many international cycling ambassadors support the 2020 “Don’t Text and Drive” campaign, led by businessman and Olympian Louis Garneau. This initiative begins its third year raising awareness of driving distractions.


Tagged DEI and Sustainability

Award-winning European E-MTB brand adds another accolade to growing repertoire with nod for tech-forward G6.2 E-MTB.

Grassroots Outdoor Alliance wraps up ‘year of resilience’  with 10 new retail members and strong 3Q and 4Q sales

ROM offers quality Cycling Apparel & Accessories made in the USA

BRASELTON, Ga., Dec. 18, 2020 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (NASDAQ: FOXF) ("FOX" or the "Company") today announced the appointment of Sidney Johnson as a director on its Board of Directors, effective January 2, 2021.

(December 21st, London, UK) Fusion Media, the integrated marketing and communications agency for cycling and active people has been appointed by Raleigh to handle their B2C and B2B PR and communications in the UK market.


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