The 2019 results for the European light, electric vehicle (LEV) market show a sector that continues to grow and prosper in all its segments.

Asheville, NC – Cane Creek Cycling Components has announced the merger of their Marketing and Retail Services divisions into a new division called rider engagement. The team will be comprised of team members from both groups as well as new team members to support Cane Creek’s efforts in this area.

Trailforks is excited to announce the launch of Trail Karma Month, a campaign to raise awareness and increase funding for trail associations and builders around the world.


Lévis, 7 July 2020. – Distributions Lyncée adds the Italian brand Northwave, world leader in biking and snowboard. As of July 2020, Lyncée will be offering the 2021 collection of cycling shoes and clothing to its customers across Canada from its ever-expanding catalogue of products.

Inaugural Dig In Projects Kick Off New Quarterly Fundraisers for Local Trails 

Hanover, Germany — Technology company Continental is combining its global activities in the special-purpose tire segment. Effective July 1, the business areas of Commercial Specialty Tires, Two Wheel Tires and Hoosier Racing Tire are combined in a new "Specialty Tires" business unit.

POOLE 02.07.2020, FOR IMMEDIATE RELEASE — Chris Atkins joins the Muc-Off team in a newly- appointed role of Trade Marketing Manager.

02 July 2020 – Greenville, SC - Boyd Cycling, the South Carolina family-run boutique wheel brand, is getting good at managing adversity. Despite a nationwide economic slowdown that has had both negative and positive effects on bike shops and the industry as whole, Boyd Cycling has been on an upward trajectory.

Tagged Distributor news

Fighting Chance NEIPA Commemorates Nearly 2 Million Face Shields Made Locally, Delivered Globally

CARLSBAD, Calif. – June 30, 2020 – Northwave, the popular Italian cycling shoe manufacturer, has engaged Lucidity Business Development as its new U.S. distribution partner, effective immediately.

Setting Ambitious Carbon Reduction Goals For Its GORE-TEX Brand

Tagged DEI and Sustainability

LEVA-EU, the sole trade association for the light electric vehicle sector, says the European Commission cannot continue to ignore a key barrier to growth for the LEV market following its decision to carry out yet another study into LEVs. 

Tagged Electric bike

New app offers route building, audible turn-by-turn directions, leaderboards, and other dynamic features, allowing race directors and organizations to build virtual race experiences and community challenges

Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market.

The full CADEX product line up now available online, with profit margins shared with the customer's nearest local CADEX dealer.

Industry advocates are proud to formally announce the creation of Women's Cycling Day. An annual event that brings together women to experience, share, and express their love of cycling!  #womenscyclingday

BERKELEY, Calif. - The National Interscholastic Cycling Association (NICA), Blackburn Designs, and Bikepacking Roots are excited to announce a new partnership that establishes a bikepacking curriculum and traveling gear library for NICA student-athletes and coaches.

Think you're ready to own a bike shop? Enthusiasm for bikes will only take you so far. That's where Dave DeKeyser comes in.

"Bicycle retailers are passionate about the product," he says, "but too many fail to bring that passion to the business side of owning a shop."

Supporting Women, People of Color and Transpeople in Framebuilding.

The Philly Bike Expo is excited to announce the winners of the 2020 PBE x SRAM Inclusivity Scholarship for Framebuilders.

The agency will support the British folding bicycle brand to increase sales globally with an omnichannel approach 


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