Announcements

Bristol-based bikepacking brand Tailfin has appointed James Bracey, former Senior Tech Writer at Cycling Weekly, as their Head of Marketing.

Historic Bay View building brings together bike shop, cafe, headquarters, and bike advocacy organizations

Italian Bicycle Group N.A. (IBGNA) Announces Distribution of REVOLOOP HighPerformance Thermoplastic Polyurethane (TPU) Bicycle Inner Tubes in United States, Launch of Brand Website

Mongoose has signed Sophia Foresta to join its pro BMX team.

Madison, WI – November 23, 2020 – Mongoose, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.vA), has signed Sophia Foresta to join their pro BMX team.

U.S. Team cyclists will use Polar’s category-leading sensors for training and racing

(Boulder, CO – November 18, 2020) - Zwift's top eRacing team, Saris + The Pro's Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement.

Avon, CO, November 18, 2020

TAIPEI CYCLE will continue in 2021 as a 'hybrid' show, both on-site and online

November 16, 2020 – Forchheim, Germany: Markus Flossmann and YT Industries welcome Sam Nicols as new CEO to the YT Family. He will be overseeing all business operations, while founder Markus Flossmann will slip into the role of Chief Visionary Officer (CVO) responsible for Brand and Product Identity.

Michael Browne joins Specialized as USA marketing director.

MORGAN HILL, Calif., (Nov. 12) — Specialized Bicycle Components announced this week that Michael Browne will be joining the company as USA Marketing Director. Michael will be leading marketing activations in the USA alongside recently promoted Stacey Wilhelm, Director of Brand Development.

POOLE — Muc-Off are proud to announce their upgraded support for Steve Tilford Foundation Racing. Under a new name the team will compete in multiple disciplines, while creating new opportunities for up-and-coming racers.

Wilton, Conn. - November 10, 2020 - Cannondale and EF Pro Cycling today announced an initiative that will help create opportunity and increase racial diversity in cycling at the collegiate level in the United States.

SHIFT ACTIVE MEDIA CELEBRATES 10 YEAR ANNIVERSARY
A DECADE OF DIGITAL FIRST CYCLING MARKETING

9 November, 2020 – Bath, UK: SHIFT Active Media, the world's leading marketing agency dedicated to cycling is celebrating 10 years since it first opened its doors for business.

BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities.

BEYONCÉ AND PELOTON TEAM UP FOR UNPRECEDENTED PARTNERSHIP
 

SALT LAKE CITY, UT: ROTOR America, North American subsidiary of Madrid-based ROTOR Bike Components, cites Spanish supply chain as key in maintaining record growth in the US market.

Tagged Supply chain
Co-Founder Naomi Gonzalez passes the torch to former REI VP of Experiences.

SEATTLE—November9, 2020 —TomboyX announced today that Leslie Garrard, former Vice President of Experiences and Strategy at Recreational Equipment, Inc. (REI), has joined the gender-neutral underwear company as Chief Operating Officer and will serve on the company's senior leadership team.

LITTLE ROCK, AR — Orbea has tapped industry veteran Nick Howe to become the brand's new USA Country Manager.

Howe, formerly Orbea's Western Regional Sales Manager, takes the job following the departure of Matthew Smith. The position became effective Monday Oct 26th.

In order to best prepare athletes joining the ranks of eMTB riders, Coach Dee Tidwell, founder of Enduro MTB Training, is launching 

November 4th, 2020 — Urban mobility specialist Tern, and Stile Products, Tern's North American branch office, are pleased to welcome Arleigh Greenwald to the team.

CABDA ANNOUNCES NEW 2021 DATES, NEW VENUE FOR WEST EXPO

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